Thoughtful personalization is becoming even more important as privacy laws are passed around the world. In just a few minutes, we'll cover how we can reconcile consumer expectations for both personalization and security. Learn more: https://www.braze.com/perspectives/article/dont-do-it-just-to-do-it-thoughtful-personalization-and-the-post-gdpr-landscape
It may be a challenge for brands in highly-regulated spaces, but meeting customer expectations is both possible and essential. To get there, marketers need to ensure that they strike the right balance between data privacy/security and innovation. Let’s dig into what that journey looks like and how financial services brands can make it as smooth and secure as possible.