Human-first experiences are possible in every region and across every vertical. But to make it happen, you need to understand the factors that drive true brand humanity and the data, technology, and teamwork that it takes to make it happen.
Given that it reaches customers when they are at their most engaged, in-app messaging is a key part of any cross-channel marketing strategy. But knowing that is only half that battle. Here’s how to make the most of this powerful and flexible messaging tool.
In honor of Black History Month, we sat down with members of the Black@Braze employee resource group (ERG) to hear their stories and learn a little more about what this month means to them, particularly this year. Let’s dive in.