In order to maximize awareness and acquisition efforts, brands need the ability to bring learnings from paid and organic into one place. That’s where advertising technology comes in: Brands can optimize the end-to-end customer experience with a better understanding of paid efforts.
Here’s what we’ve posted about alloys-pillars

six pillars
The Six Pillars of Braze Alloys: Data Augmentation
Personalized communication. Location-relevant updates. Audience segmentation based on current behavior. All things that can improve customer engagement with the right data augmentation partner.

feature
The Six Pillars of Braze Alloys: Additional Channels
While your customers engage on all of the main marketing channels, it’s likely they’re on many of the up-and-comers as well. Instead of spending valuable time and resources searching for a platform that’s slow to support new channels, plug-and-play with our best-in-class ecosystem.

feature
The Six Pillars of Braze Alloys: Channel Extensions
Channel enhancements are all about increasing engagement, saving your team time, and pushing forward your strategy. Go beyond native capabilities by leveraging channel extensions.

feature
The Six Pillars of Braze Alloys: Insights
As what we can accomplish evolves, so does our ability to measure success. That’s why we’ve built an inclusive and expansive ecosystem capable of adapting to any insights your brand needs.

feature
The Six Pillars of Braze Alloys: Data and Infrastructure Agility
While first-party data can feel like priceless currency, its value drops the longer it takes your brand to listen, understand, and act upon it. That’s why brands need a streaming ecosystem capable of asking your customers what they want and giving it to them when it matters most.