In 2018, we launched Braze Alloys in order to simplify the process of creating a bespoke customer engagement ecosystem. When it comes to technology partners, our Braze Alloys partnership hub is built around six distinct categories—this week, we’ll be exploring Advertising Technologies partners.
Today's brands have more sources of first-party data than ever before. Data from your brand’s website, mobile apps, channels, loyalty programs, and more is only increasing. This kind of customer information is currency, but its value drops the longer it takes for your brand to listen, understand, and act on it.