In an age when privacy is a hot-button issue, customers expect a more sophisticated experience when they share their data with brands. It’s mission-critical for brands to demonstrate value in their customer’s moments of need by acting on insights gleaned from their data. Otherwise, the value of customer data—and the value of your brand in the eyes of your customer—begins to degrade.
Braze: A New Name. A New Leadership Position
Friday The 25th—Who Will Survive the Rise of GDPR?
What's PII, Anyway?
Time for Your Annual HIPAA Compliance Check-Up!
17 Things You Need to Know About GDPR
Make Security A Mindset
Pride@Braze connects the LGBTQ+ community and its allies at Braze through art, history, culture, and charitable giving, with the goal of ensuring a safe, respectful community at Braze. Learn how we brought these values to our remote-work Pride celebrations.
In order to build a great customer experience, you need to know how your customers interact with your products and brand. Check out what John Hurley, Product Marketing Director at Amplitude, has to say on the subject.
Here at Braze, usability is key. An important element of that is testing. It allows our product teams to test and validate the Braze product and its design, while also identifying potential flows, surfacing unbiased feedback, and uncovering new insights. Given that, let’s take a look at how our product team made use of Maze, a user testing platform.
This year’s Collision Conference, which took place virtually from June 23–25, featured more than 32,000 attendees from 140+ countries, including VCs, researchers, athletes, musicians, founders, and titans of industry, all of them exploring the role of technology in a changing world. Here are some key themes from those conversations.