In an age when privacy is a hot-button issue, customers expect a more sophisticated experience when they share their data with brands. It’s mission-critical for brands to demonstrate value in their customer’s moments of need by acting on insights gleaned from their data. Otherwise, the value of customer data—and the value of your brand in the eyes of your customer—begins to degrade.
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Before we can understand why customer engagement matters, we need to be clear on what we’re talking about when we talk about customer engagement. Let's dive in.
Get an overview of key SMS laws, industry regulations, and guidelines to follow to ensure SMS marketing compliance when your brand sends text messages to customers.
In honor of Black History Month, we sat down with members of the Black@Braze employee resource group (ERG) to hear their stories and learn a little more about what this month means to them, particularly this year. Let’s dive in.
Eventually, through trial and error...and some more error... Notable ended up with the right tools to reach the right outcomes and were able to empower our organizations to make big strides when it came to growth. In that spirit, let’s explore the essential lessons that they learned along the way.