In an age when privacy is a hot-button issue, customers expect a more sophisticated experience when they share their data with brands. It’s mission-critical for brands to demonstrate value in their customer’s moments of need by acting on insights gleaned from their data. Otherwise, the value of customer data—and the value of your brand in the eyes of your customer—begins to degrade.
Braze: A New Name. A New Leadership Position
Friday The 25th—Who Will Survive the Rise of GDPR?
What's PII, Anyway?
Time for Your Annual HIPAA Compliance Check-Up!
17 Things You Need to Know About GDPR
Make Security A Mindset
On each episode of the Braze for Impact podcast, host PJ Bruno sits down with guests to dig into the latest and greatest when it comes to tech industry news and trends. In this episode, PJ chatted with Braze Product Manager Gurbir Singh and Braze Director of Email Deliverability Andrew Barrett.
Research by Braze has found that leveraging dynamic content personalization to automatically add in content like individual product recommendations to messages in real time can boost unique email click rates by up to 1.7x. Here's how to do it for retail.
Running an effective cross-channel marketing campaign requires a lot of thought and care. To execute successfully, you need a customer engagement platform like Braze that’s built for cross-channel and has the right mix of optimization tools. So let’s take a look at three key technologies within the Braze platform that are designed to help brands more easily optimize their cross-channel marketing efforts.
At Braze, we’ve been working over the last year to execute major changes in the way we handle pages. Check out what Brian Wheeler, VP of Product Engineering at Braze, has to say about our approach and how we did it.