In an age when privacy is a hot-button issue, customers expect a more sophisticated experience when they share their data with brands. It’s mission-critical for brands to demonstrate value in their customer’s moments of need by acting on insights gleaned from their data. Otherwise, the value of customer data—and the value of your brand in the eyes of your customer—begins to degrade.
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Time-sensitive campaigns—such as announcements about new products, services, or content—offer a great opportunity to connect with your customers and foster regular activity, especially among less engaged or potentially lapsing users. Here's how to get started.
At WWDC, Apple announced a major change in the way that brands gain access to their users’ IDFAs, potentially complicating existing marketing campaigns dependent on this key identifier. Learn what this means for your marketing program with our exclusive overview.
With their differing methodologies, strengths, and weaknesses, “push” and “pull” messaging might seem to be incompatible art forms. Research indicates, however, that they can play a complementary role in boosting customer engagement. What’s more, mastering the interplay between them can be key to true messaging mastery.
Braze is excited to announce that it has been named to the Forbes Cloud 100 for 2020! We feel incredibly proud of Forbes’ ongoing recognition of Braze as a leader in the cloud space. Thank you to every Braze employee who made it possible for us to receive this honor for the third year in a row.