In an age when privacy is a hot-button issue, customers expect a more sophisticated experience when they share their data with brands. It’s mission-critical for brands to demonstrate value in their customer’s moments of need by acting on insights gleaned from their data. Otherwise, the value of customer data—and the value of your brand in the eyes of your customer—begins to degrade.
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Make Security A Mindset
One common challenge for product teams? Finding ways to assess possible risk, user adoption, and level of effort when developing new features.
Using Braze, the dating app Happn was able to reinvent their email collection strategy and improve email deliverability. Through simple yet innovative tactics, they decreased bounce rate by 42% and increased open rates up to 3X.
Each day Braze send billions of messages to more than two billion monthly active users around the world. Given this scale and the performance requirements of these messages, processing speed is of crucial importance. Braze Cofounder and CTO, Jon Hyman, explains how we use AWS Auto Scaling to accomplish this.
Using Braze, U.S. clothing and home retailer Anthropologie delivers brilliant experiences at every point along the customer journey. Check out how they use web push notifications to achieve a conversion rate 17.5% higher than the industry average.