We’re proud to announce that Braze (formerly Appboy) was named a Leader in the first-ever Gartner Magic Quadrant for Mobile Marketing Platforms. We placed highest for our ability to execute out of the 15 vendors evaluated.
Mobile is just the beginning
We feel this report is a further testament to the importance of mobile in the fast-changing customer engagement landscape. This shift affects how consumers connect with the brands they love and how organizational teams deliver those brilliant experiences to their customers. We believe that mobile is more than just push notifications and in-app functionalities—it also includes email and cross-channel capabilities. As a result, today’s marketing technology solutions need to connect seamlessly within the digital ecosystem supporting each enterprise brand.
This future is device (and channel) agnostic, and we’re seeing that messaging drives business—and cross-channel engagement delivers more. When we analyzed 300 million user profiles last year, Braze found that communicating with customers through a single channel increases engagement rates by 179% compared to a control group that received no messages. However, that’s nothing compared to what engagement across channels can do. In fact, we found that users who received cross-channel messaging from brands saw engagement rates as much as 844% higher than individuals who were sent no messages. That’s not just a nice boost—that’s transformative.
We’re happy to share Gartner’s recognition with our customers, who are leading the way and creating brilliant customer experiences that drive significant business impacts. To learn more about how you can transform your brand messaging and “out-execute” the competition, join us for LTR 2018 in NYC (October 3-4) for two days of inspiring insights and practical applications. We’ll enable you to create brilliant, emotionally resonant experiences for your customers, resulting in long term relationships.
Gartner Magic Quadrant on Mobile Marketing Platforms, Mike McGuire, Charles S. Golvin, & Bryan Yeager, July 12, 2018
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