Every 12 minutes—that's how often Americans check their phones each day. It's no wonder brands that are focused on innovative marketing strategies give a lot of consideration to mobile marketing best practices.
Mobile push notifications are one of the most effective ways to encourage customers to engage on mobile. With the average user spending about 7 hours per day online, web push—the web-based counterpart to mobile push—is another effective "push channel," one that brands leverage to nudge customers to revisit their websites.
The brands behind the best push notification campaigns—whether sent via mobile or web—have a lot in common. They prime for push notifications. They use testing to find winning campaign variants faster. They use personalization, send-time optimization, and location marketing in creative ways. Without further ado, here they are—four of our favorite push notification campaigns.
4 Best Push Notification Campaigns
1. Burger King
Just what are Burger King fans willing to do for a one-cent Whopper? Plenty, especially if there's a cleverly orchestrated mobile messaging campaign behind the promotion. Read the full Burger King mobile app case study to learn how the fast food chain used push notifications to encourage 3.2 million new users to download their app, driving a nearly 54% increase in monthly active users and a 143% increase in users sharing their location with the app. And all of that activity because the company had a deal too good to refuse: The chance for a one-cent burger if customers opened the Burger King app within 600 feet of a McDonald's.
While web push notifications are a new frontier for some brands, US clothing and home retailer Anthropologie has grown an impressive audience of over 800K web push subscribers. When looking for a new way to alert online shoppers to new products and promotions, they decided to explore web push as a channel. Read the full case study and see how Anthropologie drives higher conversions with web push—at rates nearly 18% above the industry average.
By using the Braze platform's campaign testing, send-time optimization, exception events, Connected Content, and cross-channel customer journey management capabilities, global freelancer platform Fiverr was able to optimize campaigns sent across mobile and web push notifications, in-browser and in-app messages, and email, driving a nearly 9% lift in purchases, 10% boost in average order value (AOV), and nearly 21% increase in revenue. Read the full lifecycle marketing case study to learn how.
Send Better Push Notification Campaigns
Push notifications are an art and a science. Check out our Push Notifications guide and learn the best practices your brand can put in place to optimize mobile and web push for your customers and help increase engagement by up to 191%.