Braze Perspectives Article Archive

feature

Crawl, Walk, Run: Adding In-Browser Messages To Your Cross-Channel Strategy

In-browser messages are an important part of any web messaging strategy. For the best results, run A/B tests, use personalization and segmentation, and incorporate in-browser messaging as part of a larger cross-channel strategy.

feature

Mastering Location-Based Marketing in a Fast-Changing World

With the right permissions, you can gain key context regarding app users when they’re out and about, making it possible to send them targeted emails, push notifications, texts, and ads. Known as location-based marketing, it’s an effective way to provide more meaningful, personalized experiences.

feature

Identify Red Flags Before It’s Too Late: Introducing Braze Predictive Churn

Every brand wants their customers to remain customers. With Predictive Churn, Braze customers can leverage Machine Learning to identify individuals who are at risk of abandoning their app or website. Let's dive in.

feature

What’s Rate Limiting, Anyway?

No one likes receiving a message about an amazing deal, exclusive offer, or popular campaign only to find the website or app won't load. That's why rate limiting is the secret weapon of smart customer engagement teams.

feature

Forge 2020 Recap: Why (Real) Time Is Money

Trillions of dollars are at stake for companies that fail to get customer experiences right. Customer engagement—specifically real-time customer engagement—is key to minimizing churn and increasing lifetime value. This is the last in our series on what’s important in today’s customer engagement landscape.

feature

Forge 2020 Recap: The Beauty of Suite Symphony

To play a symphony requires not only a collection of talented musicians playing a variety of instruments, but also requires all of them to work together in harmony to achieve a single goal: Bring beautiful music into the world. In marketing, the same is true for engagement channels working together to bring beautiful experiences to customers. Let’s jump into part two of our series on what’s important in today’s customer engagement landscape with Suite Symphony.