Braze Perspectives Article Archive

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Fire in the Belly: What It Takes to Embrace Innovation

Some think passion is a weakness. Many believe the workplace is no place for passion. Deloitte's Sharon Harris sees things differently. For her, passion has been a sustaining force that's allowed her to move forward professionally and embrace innovation despite the challenges she's faced.

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Smarter, Stronger, More Flexible: Explore the Future of Connections with Braze Alloys

To make it easier for Braze clients to make their vision of a comprehensive, interconnected tech ecosystem a reality, we're pleased to announced Braze Alloys, a major evolution of how the Braze platform interacts with other best-in-class technologies.

LTR

Be Human: Exploring The Human Side of Customer Relationships at LTR 2018

Two days. 25+ sessions. More than 50 speakers. Hundreds and hundreds of attendees. This year’s Long-Term Relationships (LTR) conference, held October 3-4, 2018, in New York City, highlighted the challenges and opportunities presented by the rise of mobile and emerging technologies and their complicated impact on today’s customer experience.

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Braze Receives Series E Funding

Braze announced an $80 million Series E round led by Meritech, a venture capital company with investments in leading technology brands such as Facebook, MuleSoft, and Salesforce.

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Brand Sensitivity Training

Personalization isn’t all first names and product recommendations; it’s a tool for thoughtful communication. Smart brands will learn to lead from the front, putting their customers needs, wants, interests, and time as first priority.

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Better and Better: The Braze Canvas Optimization Difference

At its core, Braze Canvas is designed to make it easy for marketing, growth, and engagement teams to manage their customer relationships. For global freelance services marketplace Fiverr, having those capabilities was essential as they grew their business—and using Braze made it possible significantly boost the impact of their innovative engagement strategy.