Braze Perspectives Article Archive


How to Calculate the Revenue Your Emails are Generating

So you’ve got an email program. Maybe it’s working for you; maybe it isn't. Without an effective measurement plan in place, you can find yourself wandering in the dark, armed with little more than the hope that you’re on the right track. Learn what it takes to make that happen.


Braze Named Leader in Gartner Magic Quadrant for Mobile Marketing Platforms for Second Consecutive Year

For the second consecutive year, Braze has been named a Leader in Gartner's Magic Quadrant for Mobile Marketing Platforms. The report assesses vendors’ Ability to Execute and Completeness of Vision when it comes to supporting brands’ mobile marketing efforts.


The Poetics of Push Notifications

Push push notifications function similarly to poetry. The best ones spark emotion and drive you to act in a certain way. To better understand the poetry of great push, we spoke to two real-deal poets, Justin Boening and Laura Eve Engel, to unpack the structure, content, rhythm and voice of a handful of real-life push notifications.


July 2019 Product Update: Connecting, Comparing, and Testing

At Braze, we’re focused on building the best customer engagement platform out there. We’ve been busy at work to ensure that we deliver the best new features to our loyal customers; this month's new release the addition of Connected Content to Content Cards, campaign comparison reports, and more.


How Braze Hires Product Managers

Hiring is the lifeblood of a technology company—particularly when scaling, bringing the right staff into an organization is a critical task. We’ve learned a lot over the years about hiring product managers at Braze, and we're ready to share those insights with you.


A Digital-First Paper Anniversary: The First Year of Braze Magazine and Perspectives, As Told by the People Who Built It

Over the past year, Braze has embarked on a major initiative that has drawn on Agile frameworks, inspiration from traditional print media, Braze proprietary data, and more to reimagine our content experience and the systems supporting it in fundamental ways. To mark the one-year anniversary of the launch of our Braze Perspective digital content hub and the first print edition of Braze Magazine, we’re taking an exclusive look at the data, tech, and teams that made it all possible.