Cookies Policy
Last Updated: March 2025
This Cookie Policy explains the use of cookies and similar technologies on www.braze.com, Braze Bonfire and other websites owned and/or operated by Braze, Inc. and its group companies (collectively “Braze”, “we”, “us”, and “our”) (collectively, “Website”), and your choices for limiting their use. To set your cookie preferences, please visit the “Cookie Consent Manager”.
WHAT ARE COOKIES?
Cookies are small data files that are placed on your device when you visit a website. A cookie stores, collects and sends information to the device, to us and to certain third parties. Cookies are widely used by website operators to enable core functionality, enhance user experience, facilitate advertising and analyze performance.
TYPES OF COOKIES USED ON OUR WEBSITE
Broadly speaking, the Website uses four categories of cookies.
Essential Cookies
These cookies are essential for the Website to function, and they enable core functionality, such as website security. The Website also uses these cookies to help remember preferences you set in the Cookie Consent Manager. You cannot switch off these cookies.
Functional Cookies
These cookies enhance your experience on the Website by remembering your preferences and personalizing customizable pages. For example, functional cookies help remember your language preference.
Advertising Cookies
These cookies collect information about your use of the Website and other online services over time. Advertisers then use that information to tailor to your interests the ads you see online. They also help measure the effectiveness of advertising campaigns and perform functions like preventing the same ad from continuously re-appearing, and ensuring that ads are properly displayed. Advertising cookies from social media providers also allow you to share pages and content that you find interesting on the Website with your friends, family and networks.
Performance Cookies
These cookies help enhance the Website’s performance. They provide analytics on Website traffic and use, such as which pages are most popular and which marketing campaigns are effective, and they also serve to identify if error reports have been generated. These insights allow us to improve the Website.
These different categories of cookies include “first party cookies” served by Braze, “third party cookies” served by companies we work with to enable services they provide (e.g., advertising, analytics, personalization), “session cookies” that retain information for the duration of a browser session, and “persistent cookies” that retain information for reference during future visits.
For details about the cookies used on the Website, please see our Cookie Consent Manager.
WHAT ABOUT OTHER TRACKING TECHNOLOGIES?
Cookies are not the only way to identify or track individuals online. We use other, similar technologies from time to time, such as:
Web Beacons
Also sometimes called "tracking pixels" or "clear gifs", web beacons are transparent graphics files that contain unique identifiers that enable us to recognize when someone has visited our website or opened an email that we have sent them. This allows us, for example, to monitor the traffic patterns of users from one page within the Website to another, to deliver or communicate with cookies, to understand whether you have come to the Website from an online advertisement displayed on a third-party website, to improve site performance, and to measure the success of email marketing campaigns. In many instances, these technologies are reliant on cookies to function properly, and so disabling cookies will impair their functioning.
Local Storage
Braze uses HTML5 local storage for the same purposes as cookies. These technologies differ from browser cookies in the amount and type of data they store, and how they store it. You can opt out of Local Storage by using our Cookie Consent Manager.
Session Replay
We use session replay services that employ software code to record users’ interactions with the Website in a manner that allows us to watch replays of those user sessions. The replays may include users’ clicks, mouse movements, scrolls and keystrokes. These replays help us troubleshoot bugs and identify areas for improvement. For example, we use session replay services provided by Qualified.
HOW CAN I CONTROL COOKIES?
Via our Cookie Management Tool
You can decide whether to accept or reject certain cookies by visiting our Cookie Consent Manager. If you opt-out of certain cookies, while you will still be able to access the Website, some Website functionality may become disabled or not work as intended.
Cookie Management via your Browser You can use your web browser’s settings to reject certain cookies. If you choose to reject certain cookies, while you will still be able to access the Website, some Website functionality may become disabled or not work as intended.
UPDATES TO THIS COOKIE POLICY
We may update this Cookie Policy from time to time to reflect, for example, changes to the cookies we use or for operational, legal, or regulatory developments.
WHERE CAN I GET FURTHER INFORMATION?
If you have any questions about this Cookie Policy, please email us at [email protected].