Braze Partner Program Agreement

(Revision 23 June 2026)

By clicking a box indicating acceptance of this Braze Partner Program Agreement (the “Agreement”), you agree to this Agreement. This Agreement is effective as of the date you first take such action (the “Effective Date”). This Agreement is entered into between Braze Inc., a Delaware corporation, having its principal place of business at 28 E. 28th Street, 12th Floor, New York, NY 10016 (“Braze”), and the company or legal entity on behalf of which you are entering into this Agreement, and its Affiliates ("Partner").

You must be authorized to sign for and bind the legal entity on behalf of which you are entering into this Agreement and you represent and warrant that you have the authority to do so and that this Agreement is enforceable like any written agreement signed by you.

The rights granted under this Agreement are expressly conditioned upon your acceptance of this Agreement.

1. DEFINITIONS

“Affiliate” shall mean, with respect to a party, any entity, whether incorporated or not, that directly or indirectly controls, is controlled by, or is under common control with such party or its corporate parent, where “control” (or variants of it) shall mean the direct or indirect ownership or control of more than 50% of the voting interests of the subject entity.

“Integration" means the integration between the Services of Braze and Partner's services, as further described in Section 3.

“Partner Program” means the program administered by Braze for its Partner network, including tier entitlements, Partner Portal access and newsletters, as modified or enhanced from time to time.

“Partner Sandbox” means an account for the Services that Braze may provide to Partner for limited use as specified herein.

“Services” means the services that Braze makes available by subscription to its customers, as modified or enhanced from time to time.

2. PARTNER PROGRAM

2.1 Partner Obligations. Partner will: (i) abide by Partner Program policies that Braze may provide to its partners generally, (ii) comply with all applicable laws and government regulations; and (iii) implement appropriate administrative and technical safeguards for protection of the security, confidentiality, and integrity of any data it receives from mutual customers of Partner and Braze. Partner will not: (a) represent itself as a reseller or distributor of the Services; (b) make any legal representations, guarantees, or warranties of any type on behalf of Braze or with respect to the Services, including any specifications, features, or capabilities thereof; or (c) engage in any deceptive, misleading, illegal, or unethical practices. Where Partner agrees in writing for its Affiliate(s) to partner with Braze under this Agreement, Partner is responsible for its Affiliates’ compliance with the terms of this Agreement, and such Affiliates shall comply with the terms of this Agreement as if they were a “Partner”.

2.2 Partner Access to a Braze Sandbox. To the extent Partner is eligible for and requests a sandbox to access the Services for testing and/or demo purposes, Partner shall enter into a Partner Sandbox Order Form with Braze, which will set forth all terms and conditions applicable to the use by Partner of such sandbox and its features, or accept any applicable terms as indicated by Braze in order to access such Partner Sandbox.

2.3 Independent parties. Each party is solely responsible to its own customers for the provision of its services, processing of its customers’ data in accordance with applicable laws, and any customer service or support in relation to its respective services, including for Partner in relation to the Integration. Each party disclaims all liability arising from the other party’s aforementioned activities in relation to mutual customers.

3. INTEGRATION

3.1 Partner Integration. If Partner will be providing an Integration, Partner will perform any development work required to integrate within ninety (90) days of the Effective Date, or as otherwise agreed between the parties. Braze will provide reasonable access to the Braze Documentation, the Braze SDK, and APIs as necessary for Partner to provide the Integration. Partner will maintain and provide support for the Integration during the term of this Agreement, and the Integration is considered part of Partner’s services. Partner will provide Braze and mutual customers with reasonable advance notice of any changes to the Integration that adversely affect interoperability with the Services and use reasonable efforts to maintain changelogs or release notes on such changes accessible to Braze and mutual customers on request.

3.2 License by Partner to Braze. Partner grants Braze a worldwide, limited-term license to use, distribute (directly and indirectly), modify, extend, and make derivative works from the Integration, solely in connection with enabling customers to use the Services as integrated with Partner’s services. No other license or other rights are granted, and all such licenses and rights are hereby reserved.

3.3 Representations. Partner represents and warrants to Braze that: (a) the Integration, Partner's services, and Braze's authorized use of the Integration pursuant to this Agreement do not and will not infringe, misappropriate, or otherwise violate any intellectual property right or other right of any third party; (b) Partner has all rights necessary to grant the license set forth in Section 3.2; (c) the Integration does not and will not contain any viruses, malware, time bombs, trojan horses, or other harmful or malicious code.

4. MARKETING

4.1 Marketing Materials. Braze hereby authorizes Partner and its Affiliates to utilize marketing materials about the Services that Braze provides to Partner for this purpose. Partner and its Affiliates shall not alter, modify, or otherwise change any marketing material provided to it by Braze. Partner and its Affiliates may translate marketing materials solely with Braze’s prior written consent in each instance. Braze may use Partner’s name and/or logo in marketing materials, including its website, to identify Partner as a Braze partner. Where Partner has allowed its Affiliates to partner with Braze hereunder, Braze may also use such Partner’s Affiliate’s name and/or logo in marketing materials, including its website, to identify such Affiliate as a Braze partner.

4.2 Marketing and Sales Efforts. Partner will (i) comply with any reasonable policies or guidelines related to marketing and selling the Services that Braze may provide to Partner, which may be updated from time to time by Braze in its sole discretion; (ii) not describe the Services in any manner that is inconsistent with any materials or policies provided by Braze; and (iii) ensure that its personnel are adequately trained on the Services and have the ability to accurately represent the Services to potential customers. Each party agrees to take all commercially reasonable steps to ensure that the goodwill and reputation of the other party is preserved and protected, and each party will refrain from any conduct which may cast the other party in a negative light or otherwise damage its customer goodwill, reputation, or ability to compete.

5. PROPRIETARY RIGHTS

5.1 Reservation of Rights. Except as specifically set forth herein, this Agreement does not transfer any intellectual property rights between the parties, and each party shall retain all intellectual property rights in its intellectual property and for any works or materials which it creates in connection with this Agreement. Where Partner or its Affiliates translate Braze’s marketing materials, Partner hereby irrevocably assigns to Braze all intellectual property rights in such translation and shall cause its Affiliates to do the same.

5.2 Feedback. If Partner elects to provide any suggestions, comments, improvements, ideas or other feedback related to the Services, any Braze SDK or the Braze Partner Program to Braze (collectively, “Feedback”), Partner acknowledges and agrees that Braze may incorporate into the Services, any Braze SDK or the Braze Partner Program any such Feedback without any obligation, payment, or restriction based on intellectual property rights or otherwise.

6. CONFIDENTIALITY

6.1 Disclosure and Protection. From time to time, either party (the “Disclosing Party”) may disclose or make available to the other party (the “Receiving Party”), confidential or proprietary information concerning the Disclosing Party and/or its business, technology, pricing, customers, products, or services in connection with this Agreement (collectively “Confidential Information”), including but not limited to a party’s customer and prospect lists, pricing policies, sales methods, expansion plans, financial information, sales decks, object and source codes, and any other information which is information either identified as being confidential information or which is information that a reasonable business person would understand to be confidential information. Both parties agree that the terms and conditions of this Agreement shall be treated as Confidential Information. Each party agrees that during the term of this Agreement and thereafter: (i) it will use Confidential Information belonging to the Disclosing Party solely for the purpose(s) of this Agreement; and (ii) it will take all commercially reasonable precautions to ensure that it does not disclose Confidential Information belonging to the Disclosing Party to any third party (other than the Receiving Party’s employees, agents and/or professional advisors (“Representatives”) on a need-to-know basis who are bound by obligations of nondisclosure and limited use similar to those contained herein) without first obtaining the Disclosing Party’s written consent. The Receiving Party hereby agrees that it shall be responsible for any breach of this Section by its Representatives.

6.2 Exceptions. Confidential Information shall not include any information that: (i) is or becomes generally known to the public without breach of any obligation owed to the Disclosing Party or any third party; (ii) was known to the Receiving Party prior to its disclosure by the Disclosing Party; (iii) was independently developed by the Receiving Party; or (iv) is received from a third party without breach of any obligation owed to the Disclosing Party.

6.3 Compelled Disclosure. If the Receiving Party is compelled by law to disclose Confidential Information of the Disclosing Party, it shall provide the Disclosing Party with prior notice of such compelled disclosure (to the extent legally permitted) and reasonable assistance, at Disclosing Party’s cost, if the Disclosing Party wishes to contest the disclosure.

6.4 Remedies. If the Receiving Party discloses or uses (or threatens to disclose or use) or fails to limit access to any Confidential Information of the Disclosing Party in breach of the confidentiality obligations set forth herein, the Disclosing Party shall have the right, in addition to any other remedies available to it, to seek injunctive relief to enjoin such acts, it being specifically acknowledged by the parties that any other available remedies are inadequate.

7. REPRESENTATIONS AND WARRANTIES

Each party represents and warrants to the other party that (i) it is a corporation or other business entity duly organized, validly existing and in good standing under the laws of the state or country of its incorporation or domicile, and (ii) this Agreement has been duly authorized, executed and delivered by such party and constitutes the legal, valid and binding obligation of such party, enforceable against such party in accordance with its terms. EXCEPT AS OTHERWISE SPECIFICALLY PROVIDED HEREIN, TO THE MAXIMUM EXTENT PERMITTED BY LAW, EACH PARTY EXPRESSLY DISCLAIMS ANY AND ALL REPRESENTATIONS AND WARRANTIES, WHETHER EXPRESS OR IMPLIED, ARISING BY LAW, CUSTOM, PRIOR ORAL OR WRITTEN STATEMENTS, OR OTHERWISE.

8. INDEMNITY AND LIABILITY

8.1 Indemnification. Each party shall defend, indemnify, and hold the other party harmless from any finally awarded damages, reasonable attorneys’ fees, and judgments or settlements arising from any claims, demands, suits, or proceedings made or brought by a third party against the indemnified party to the extent arising from the indemnifying party’s provision of its respective services.

8.2 Limitation of Liability. NEITHER PARTY WILL BE LIABLE FOR ANY INDIRECT, SPECIAL, INCIDENTAL, OR CONSEQUENTIAL DAMAGES OF ANY KIND REGARDLESS OF THE FORM OF ACTION WHETHER IN CONTRACT, TORT (INCLUDING NEGLIGENCE), STRICT PRODUCT LIABILITY, OR OTHERWISE, EVEN IF IT HAS BEEN ADVISED OF THE POSSIBILITY OF DAMAGES. EXCEPT FOR INDEMNIFICATION OBLIGATIONS SET FORTH IN SECTION 8.1, TO THE EXTENT PERMITTED BY APPLICABLE LAW, EACH PARTY’S LIABILITY ARISING OUT OF OR RELATED TO THIS AGREEMENT WILL NOT EXCEED $5,000.

9. TERM AND TERMINATION.

Either party may terminate this Agreement and/or any Exhibit at any time for any reason by providing the other party with thirty (30) days’ written notice of such termination. Either party may immediately terminate this Agreement and/or any Exhibit if the other party becomes subject of a petition in bankruptcy or any other proceeding relating to insolvency, receivership, liquidation or assignment for the benefit of creditors.

10. GENERAL PROVISIONS

10.1 Anti-Corruption. Neither party has received or been offered any illegal or improper bribe, kickback, payment, gift or thing of value from an employee or agent of the other party in connection with this Agreement. Reasonable gifts and entertainment provided in the ordinary course of business do not violate the above restriction. If Partner learns of any violation of the above restrictions, it will promptly notify Braze’s Legal Department at [email protected].

10.2 Relationship of the Parties. This Agreement does not create any joint venture, legal partnership, agency, or employment relationship between the parties. The relationship between the parties is nonexclusive, and either party may enter into agreements with other parties for the same or similar services. Partner and Braze are independent contractors with respect to one another under the terms of this Agreement. Neither party shall have the authority to legally bind the other party to any contract, proposal, or commitment or to incur any debt or create any liability on behalf of the other. Each party is responsible for acts and omissions of its employees, representatives, and agents.

10.3 Notice. The parties agree that all notices that may or must be given under the provisions of this Agreement shall be delivered by email. Notices to Braze shall be directed to [email protected]. Notices to Partner shall be directed to the contact information provided by Partner to Braze. All notices shall be effective the business day of sending.

10.4 Assignment. Neither party may assign any of its rights or obligations hereunder, whether by operation of law or otherwise, without the prior written consent of the other party (not to be unreasonably withheld, conditioned, or delayed). Notwithstanding the foregoing, either party may assign this Agreement in its entirety, without consent of the other party, in connection with a merger, acquisition, corporate reorganization, or sale of all or substantially all of its assets not involving a direct competitor of the other party. Any attempt by a party to assign its rights or obligations under this Agreement in breach of this Section shall be void and of no effect. Subject to the foregoing, this Agreement shall bind and inure to the benefit of the parties, their respective successors, and permitted assigns.

10.5 Governing Law and Venue. If Partner is located in the United Kingdom or in a member state of the EU, this Agreement shall be governed by the laws of England and Wales without regard to conflict of law principles, and the parties further consent to the exclusive jurisdiction and venue in the courts located in London, England in connection with any dispute arising out of this Agreement. If Partner is located in Singapore, Japan, Australia or New Zealand, this Agreement shall be governed by the laws of Singapore without regard to conflict of law principles, and the parties further consent to the exclusive jurisdiction and venue in the courts located in Singapore in connection with any dispute arising out of this Agreement. If Partner is located anywhere other than the United Kingdom, or a member state of the European Union, or Singapore, Japan, Australia or New Zealand this Agreement shall be governed by the laws of the State of New York without regard to conflict of law principles, and the parties further consent to the exclusive jurisdiction and venue in the federal and state courts located in New York, New York in connection with any dispute arising out of this Agreement. Each party waives all defenses of lack of personal jurisdiction and forum non conveniens.

10.6 Entire Agreement. This Agreement (and any Exhibits hereto) represents the entire agreement of the parties and supersedes all prior discussions and/or agreements between the parties on the same subject matter, including any prior non-disclosure or confidentiality agreements to the extent they relate to the same subject matter. It shall not be modified or amended except in writing signed by both parties. In the event of an express conflict between the terms of this Agreement and the terms of any Exhibit, the terms of the Exhibit shall control. If any provision is held by a court of competent jurisdiction to be contrary to law, such provision shall be limited or eliminated to the minimum extent necessary so that this Agreement shall otherwise remain in full force and effect.

10.7 Surviving Provisions. Sections 3.3 (Representations), 5 (Proprietary Rights), 6 (Confidentiality), 7 (Representations and Warranties), 8 (Indemnity and Liability) and 10 (General Provisions), together with any other provision that by its nature is intended to survive, shall survive any termination of this Agreement.