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  • Why Braze?
    • The Braze PlatformAll your data, channels, and orchestration needs in one placeView the platform
    • BrazeAl™ UPDATESAutomate, learn, and personalize with AI
    • Braze Data PlatformUnify, activate, and distribute your data
    • Cross-ChannelSend all your messages from one place
    FEATURED CAPABILITIES
    • BrazeAI Decisioning Studio™ NEWDeliver 1:1 personalization, at scale
    • Journey OrchestrationCreate multi-step, cross-channel experiences
    • BrazeAI™ Agents NEWScale smarter engagement with always-on AI agents
    • Reporting & AnalyticsAnalyze performance & uncover insights
    FEATURED CHANNELS
    • Email
    • Mobile App Messaging
    • Web Messaging
    • SMS/RCS
    • WhatsApp
    • View all channels
    How It Works

    Get a breakdown of our vertically- integrated technology

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    Use Cases
    • Optimize Onboarding
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    Braze For
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    Smiling man holding a smartphone next to "GLOBAL Customer Engagement Review 2026" and the Braze logo.
    2026 Global Customer Engagement ReviewFor our sixth Global CER, we surveyed over 2,200 marketing leaders and analyzed upwards of 6 billion data points spanning more than 750 brands
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Braze.
Be Absolutely
Engaging.™

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Overview
Why Braze
Braze Platform Overview
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Optimize Onboarding
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Improve Acquisition
Reduce Churn
Increase Engagement
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Rewrite the rules of customer engagement with AI

From cross-channel messaging and journey orchestration to Al-powered decisioning and optimization, Braze is a customer engagement platform that empowers brands to Be Absolutely Engaging.™

Contact SalesStart a Free Trial
[Homepage EN] BrazeAI SIZZLE

When technology moves fast, marketers move faster

AI is everywhere—turn it into advantage. With Braze and BrazeAI™, you create faster, test smarter, and keep customer engagement personal at every step.

Braze Data Platform
BrazeAI™
Cross-Channel Engagement

Braze Data Platform

Bring your data together, then put it to work

Unify and activate your data in real time as fuel for BrazeAI™ to help anticipate customer behavior and to deliver relevant, impactful experiences—all without relying on technical teams.

Braze Data Platform

A phone display an IAM simple survey.

BrazeAI™

Add BrazeAI™ to your dream team

Drive smarter, faster, more meaningful engagement—powered by composable predictive, generative, and agentic intelligence—that adapts to every touchpoint powered by Braze.

BrazeAI™

Put AI decisioning behind every move

1:1 personalization is finally here. Make the best decisions for each customer and optimize the KPIs that matter most.

BrazeAI Decisioning Studio™
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Cross-channel

Make every interaction feel human

Bring your messaging together and deliver consistent, responsive experiences across every channel, from one platform.

Cross-Channel Messaging
A smiling man works on a laptop, overlaid by a "Select Message Channel" interface with icons for various communication platforms like iOS Push, WhatsApp, and Facebook.

The only customer engagement platform you’ll ever need

Bring data together, power it with AI, and deliver personalized customer experiences, at scale.

See How Braze Works
The Segment Builder dashboard page
The Segment Builder dashboard page

Understand your audience with Segment Builder

The Segment Builder dashboard page
The Segment Builder dashboard page

Understand your audience with Segment Builder

Your brand has a message, how you deliver it matters.

Hear from brands who are using Braze to find a voice that is now finding its way to customers.

Read all Case Studies
PizzaHut

"We’ve been really impressed with how Braze has enabled us to advance our customer communication strategies across email, SMS and mobile channels. The cross-channel integrations and targeting capabilities continue to be crucial."

Victoria Mitchell
Manager of CRM Channel Strategy at Pizza Hut
21%Increase in revenue
30%Increase in transactions
BEES

With Braze, we’ve been able to ensure that our customers have meaningful access to individually tailored updates on the products they order. That, in turn, makes it possible for us to provide a better, more personalized brand experience to the people who depend on us, while also significantly reducing the burden on our support team.

Jason Feldman
Global Director, Digital Communications, BEES/Anheuser Busch-InBev
15%Decrease in order support and product info request tickets opened
Virgin Red

We brought in Braze to level up our customer engagement game, and we’re extremely happy with the results so far. Braze has helped us leverage the data that we already have and drive both engagement and acquisition at the speed we couldn’t dream about before.

Oksana Kovalenko
Head of Data Product at Virgin Red
+7KClick-through During IP Warmup
45%open rate during IP warmup
hugosave

Braze is a very important partner in the execution of our engagement and gamification strategies.

Braham Djidjelli
Co-Founder, CPO at Hugosave
300%Increase in rate of clients progressing to opening a full account

See our industry and customer recognitions.

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Braze is a Leader in the 2025 Gartner® Magic Quadrant™ for Multichannel Marketing Hubs for the third year in a row!

Download Report
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Ranked #1 in G2's Push Notification Grid, ahead of 56 competitors, we maintain our top spot as the category grows.

View Report
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TrustRadius awarded Braze with the Top Rated, Buyer's Choice, and Tech Cares awards in 2025

Learn More
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Forrester

Braze named a Leader in The Forrester Wave™: Cross-Channel Marketing Hubs, Q1 2023

Download Report
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Braze named a Leader in the 2023 IDC MarketScape Worldwide Omni-Channel Marketing Platforms for B2C Enterprises

Learn More
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Check out the resources.

View the Blog
  • from efficiency to effectiveness : how ai is transforming customer engagement
    Guide

    From efficiency to effectiveness: How AI is transforming customer engagement

  • AI-Powered Customer Engagement: A Braze Playbook cover image
    Guide

    AI-Powered Customer Engagement: A Braze Playbook

  • braze inspiration guide 55+ essential campaigns . a world of customer engagement possibilities , all in one place .
    Guide

    Braze Inspiration Guide

  • Smiling man holding a smartphone next to "GLOBAL Customer Engagement Review 2026" and the Braze logo.
    Report

    2026 Global Customer Engagement Review

  • Webinar

    Know your customer: Enhancing relevance with AI-powered experimentation

    July 23, 2025
  • a man is holding a piece of pasta in front of an ai copywriting assistant
    Article21 min read

    How to Build an AI Marketing Strategy

    March 24, 2025

It’s time to be a better marketer

Get StartedSee How Braze Works

MADE TO SCALE WITH COMPANIES OF ALL SIZES

Wyndham Hotels
MetLife
Delivery Hero
Canva
Max
Elf
TurboTax
Going
Rakuten Viber
Bloom & Wild
Styli
Chime
The Guardian
Simplii Financial