Braze 427° Innovation Lab
Your Creative Journey Starts Here
At 427° Celsius, metals melt and transform. 427° is not just a temperature, it’s a threshold before transformation. Here at Braze, the 427° Innovation Lab is where we conduct bold experiments in data and creative alchemy to forge something extraordinary in customer engagement. Join us as we spark new, unexpected ways to deliver your brand’s promise and build unbreakable bonds with customers in today’s dynamic landscape.
What is the 427° Innovation Lab
Technology and creativity should be friends, not frenemies.
For far too long, there’s been a misconception that creativity and performance are at odds with one another. But research from WARC and Cannes Lions tells us otherwise, showing that the best brands drive customer acquisition, engagement, loyalty, and retention by leveraging award-winning, data-driven creative campaigns.
To meet the growing demand for creative customer experiences and to help brands bring great ideas to life through technology, Braze launched the 427° Innovation Lab on April 27, 2023.
427° Core Beliefs
What We Stand For. What We Build On.
Technology shouldn’t limit imagination—it should amplify it.
Numbers mean nothing if they don’t spark emotion and action.
Great marketing happens at the melting point—not in silos.
When everyone has the same access to the same data, AI, and algorithms, action separates the leaders from the laggards.
Featured Case Studies
How Peacock’s Year-In-Review Campaign Drove a 20% Reduction in Churn
Each campaign was measured by target audience (i.e. those who opened the email), benchmarked against the control (i.e. those excluded from receiving the email). Compared with the control audience, the target audience saw a 20% decrease in churn rate over 30 days, a 6% higher upgrade rate from free to paid subscriptions, and a 2-point lift in return rate to view content on Peacock.
Panera Bread Leverages Braze to Drive Retention and Growth During Historic Menu Transformation
Panera’s campaign drove a 5% retention lift, 2X loyalty offer redemptions, and 2X purchase conversions, reaching millions of guests with personalized messages while saving time and resources with Braze.
e.l.f. Drives Business Growth With the Power of Braze
As a result, e.l.f. achieved a 125% increase in monthly mobile app usage, a 58% increase in loyalty offer redemptions, and significant improvements in customer engagement and redemptions through their loyalty program.Best of Blogs
Article2 min readHighlights from the 427 Innovation Lab: Learn from Panera Bread and KFC
August 29, 2024
Article3 min readHow to Speak the Love Language of Loyalty
March 07, 2024
Article4 min readCreate Inclusive Beauty Communities By Knowing Your Audience: Insights from SXSW with Braze, e.l.f. Beauty, Glossy, and Pinterest
April 15, 2024
Your Journey to Creativity
Brazestorms
Creative workshops focused on insights, inspiration, and ideation.
Hackathons
Prototyping & Hackathon Developing and creating experiences that push the limits of what is possible on Braze.
Campaign
Creative campaign is produced and launched in-market.
Case Study
Campaign results documented and released for industry press and award consideration.