Brands today are at a pivotal moment in their customer engagement efforts. As AI has leapt into the marketing mainstream, leading executives, investors, analysts, and others have begun to wonder what the long-term impact of this technology will be.

But as AI grows in importance for customer engagement, marketers are discovering that it’s not enough to invest in AI solutions—you need to have a clear vision for what you’re looking to achieve. AI’s capabilities are vast and impactful, but making the most of them requires thoughtful experimentation and iteration. To set you up for success, Braze 427° Innovation Lab has created a new collection of crawl/walk/run AI use cases for customer engagement.