Melting Points AI: New Flavors of Creativity

Brands today are at a pivotal moment in their customer engagement efforts. As AI has leapt into the marketing mainstream, leading executives, investors, analysts, and others have begun to wonder what the long-term impact of this technology will be.

But as AI grows in importance for customer engagement, marketers are discovering that it’s not enough to invest in AI solutions—you need to have a clear vision for what you’re looking to achieve. AI’s capabilities are vast and impactful, but making the most of them requires thoughtful experimentation and iteration. To set you up for success, Braze 427° Innovation Lab has created a new collection of crawl/walk/run AI use cases for customer engagement.

In this exclusive Braze guide, discover:

  • How AI is opening up new opportunities for customer engagement

  • Industry-by-industry AI use cases for customer engagement

  • A look at the key AI tools you can use to drive stronger marketing outcomes


Today’s top global brands are sending tens of billions of messages per month to over 5.5+ billion monthly active users (MAU) with Braze.