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      • AI and Machine Learning
          Showing 70 results
          1. A smiling woman working on a laptop, with a text box overlay that reads 'Bring Braze data to AI tools'.
            ArticleAI and Machine Learning2 min read

            You can now access the Braze MCP server directly through Anthropic’s Claude Desktop

            John
            John Dinh
            AI and Machine Learning
          2. Graphic of a circuit board with 'AI' in white letters.
            ArticleAI and Machine Learning8 min read

            How Braze Stays Ahead of the Curve on AI

            Kevin
            Kevin Wang
            AI and Machine LearningBuilding Braze
          3. A smiling woman's face in a purple gear, surrounded by data cards showing a "20% off" offer and a "79% Conversions" rate with an upward arrow.
            ArticleAI and Machine Learning6 min read

            AI: The accelerator for creativity and efficiency

            Team
            Team Braze
            AI DecisioningAI and Machine Learning
          4. A stylized geometric brain with "AI" in the center, connected by input and output wires.
            ArticleAI and Machine Learning11 min read

            AI Decisioning: Definition, how it works, and real examples

            Team
            Team Braze
            AI and Machine LearningAI Decisioning
          5. A dashboard showing two customer profiles with engagement icons and metrics for Retention Rate, Customer Lifetime Value, and Click Rate.
            ArticleAI and Machine Learning5 min read

            Data-driven decisions: How startups can use reporting and analytics to enhance customer engagement

            Team
            Team Braze
            AI and Machine Learning
          6. Smiling man using a smartphone, with floating icons for communication, commerce, and abstract data connections.
            ArticleAI and Machine Learning11 min read

            Experience optimization: Turning data insights into better journeys

            Team
            Team Braze
            AI and Machine Learning
          7. Braze 2025 Year in Review.
            ArticleAI and Machine Learning9 min read

            2025 Braze year in review: Major moments, milestones, and evolutions

            Team
            Team Braze
            AI and Machine Learning
          8. Metallic AI lightbulb shaped like a hand, with icons representing data, connection, and growth.
            ArticleAI and Machine Learning9 min read

            Enterprise generative AI: Transforming data, decisions, and customer experiences

            Team
            Team Braze
            AI and Machine Learning
          9. A 3D bar chart showing growth, with icons of a user and a magic wand.
            ArticleAI and Machine Learning7 min read

            What are contextual bandits? The AI behind smarter, real-time personalization

            Team
            Team Braze
            AI and Machine Learning
          10. Smiling man in a red cap and blue shirt looks out from a box, with icons for mail, a beaker, a magic wand, and a bell in front, on a purple and orange background.
            ArticleAI and Machine Learning8 min read

            What is a multi-armed bandit? Smarter experimentation for real-time marketing

            Team
            Team Braze
            AI and Machine Learning
          11. Purple 3D funnel processing notification, chat, send, and email app icons.
            ArticleAI and Machine Learning8 min read

            Marketing optimization: The evolution from analysis to AI

            Team
            Team Braze
            AI and Machine Learning
          12. A presentation slide titled "2026 Predictions" featuring a smiling woman pointing upwards.
            GuideAI and Machine Learning

            2026 Predictions: Consumer trends shaping the marketing landscape

            Customer loyaltyLoyaltyAI and Machine LearningPersonalizationReal-Time DataAI Decisioning
          13. Dubai skyline at dusk with abstract purple and orange shapes and text: 'GROW WITH braze DUBAI'.
            VideoAI and Machine Learning

            Grow with Braze Dubai 2025

            AI and Machine LearningData Agility
          14. Hands holding a smartphone displaying a travel offer email for a resort in Greece, with app icons for email, chat, and notifications to the left.
            ArticleAI and Machine Learning11 min read

            Next best action: Moving beyond predictions to real-time personalization

            Team
            Team Braze
            AI and Machine Learning
          15. A 3D purple megaphone emitting various communication and notification icons.
            ArticleAI and Machine Learning10 min read

            How do marketing automation strategies help brands scale personalization?

            Team
            Team Braze
            AI and Machine Learning
          16. A diagram showing a CTA experiment flowchart with three mobile app variants for a savings account, with Path 1 highlighted as the experiment winner.
            ArticleAI and Machine Learning9 min read

            Reinforcement learning: What it is and how it powers smarter marketing

            Team
            Team Braze
            AI and Machine Learning
          17. a purple alarm clock with a lightning bolt behind it
            ArticleAI and Machine Learning6 min read

            Send time optimization: What it is and why it matters

            Team
            Team Braze
            AI and Machine Learning
          18. a woman is pointing up at a screen that says al image generator
            ArticleAI and Machine Learning14 min read

            Harnessing machine learning in marketing: Benefits, use cases and best practices

            Team
            Team Braze
            AI and Machine Learning
          19. a woman holding a bucket of popcorn next to a cell phone
            ArticleAI and Machine Learning11 min read

            AI marketing automation: Smarter campaigns, faster execution, better results

            Team
            Team Braze
            AI and Machine Learning
          20. an illustration of a brain surrounded by icons including an email and a speech bubble
            ArticleAI and Machine Learning7 min read

            What is an AI marketing tool? Key features and how to choose the right one

            Team
            Team Braze
            AI and Machine Learning
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