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      • AI and Machine Learning
          Showing 58 results
          1. A smiling woman's face in a purple gear, surrounded by data cards showing a "20% off" offer and a "79% Conversions" rate with an upward arrow.
            ArticleAI and Machine Learning6 min read

            AI: The accelerator for creativity and efficiency

            Team
            Team Braze
            AI DecisioningAI and Machine Learning
          2. A smiling woman working on a laptop, with a text box overlay that reads 'Bring Braze data to AI tools'.
            ArticleAI and Machine Learning2 min read

            You can now access the Braze MCP server directly through Anthropic’s Claude Desktop

            John
            John Dinh
            AI and Machine Learning
          3. A smiling man in a red cap at a desk with a laptop, alongside icons representing magic, sparkles, and growth, set against an orange and pink gradient.
            ArticleAI and Machine Learning12 min read

            MAB vs. MVT: Choosing the right experimentation method for smarter marketing

            Team
            Team Braze
            AI and Machine LearningAI Decisioning
          4. The word "braze" in white script on an abstract orange and pink background.
            ArticleAI and Machine Learning10 min read

            Introducing Braze Web SDK support for OpenAI’s ChatGPT Atlas browser

            David Bielik & Matteo Barreca
            AI and Machine Learning
          5. White "braze" logo in script font on an abstract background of pink, orange, and yellow shapes.
            ArticleAI and Machine Learning9 min read

            Braze announces integration with ChatGPT custom apps to support customer engagement

            David Bielik & Antoine Torossian
            AI and Machine Learning
          6. braze forge 25 is being held in 2020
            ArticleAI and Machine Learning7 min read

            Forge 2025: Advancing customer engagement in an AI-native world

            Todd
            Todd Grennan
            Customer EngagementAI and Machine Learning
          7. AI-Powered Customer Engagement: A Braze Playbook cover image
            GuideAI and Machine Learning

            AI-Powered Customer Engagement: A Braze Playbook

            AI and Machine Learning
          8. a purple box that says bring braze data to al tools
            ArticleAI and Machine Learning8 min read

            Introducing the Braze MCP Server: Conversational access to your customer engagement data

            Elijah
            Elijah Stevens
            AI and Machine Learning
          9. a flow chart showing the process of completing a profile
            ArticleAI and Machine Learning5 min read

            Agentic AI in marketing: From static journeys to autonomous optimization

            Team
            Team Braze
            AI and Machine Learning
          10. a screenshot of a website that says kitchenerie
            ArticleAI and Machine Learning9 min read

            AI agents in marketing: What they are and how they power smarter journeys

            Team
            Team Braze
            AI and Machine Learning
          11. a woman is looking at her phone with a purple background
            ArticleAI and Machine Learning7 min read

            What is AI decisioning? A marketer’s guide to predictive campaign logic

            Team
            Team Braze
            AI and Machine LearningAI Decisioning
          12. a man sitting in front of a brazeal logo
            VideoAI and Machine Learning

            Braze Connections: Singapore 2025

            AI and Machine Learning
          13. an email from 24s.com shows a few pieces left
            Case StudyAI and Machine Learning4 min read

            24S boosts sales with AI-powered personalization

            AI and Machine LearningPersonalization
          14. an illustration of a brain surrounded by icons including an email and a speech bubble
            ArticleAI and Machine Learning7 min read

            What is an AI marketing tool? Key features and how to choose the right one

            Team
            Team Braze
            AI and Machine Learning
          15. a woman holding a bucket of popcorn next to a cell phone
            ArticleAI and Machine Learning12 min read

            AI marketing automation: Smarter campaigns, faster execution, better results

            Team
            Team Braze
            AI and Machine Learning
          16. a purple alarm clock with a lightning bolt behind it
            ArticleAI and Machine Learning7 min read

            Send time optimization: What it is and why it matters

            Team
            Team Braze
            AI and Machine Learning
          17. a woman is holding a cell phone in front of a screen that says sky & sea resort greece
            ArticleAI and Machine Learning18 min read

            A complete guide to personalization engines

            Team
            Team Braze
            AI and Machine LearningPersonalization
          18. an advertisement for kayo sports that says get $10 off per month for 2 months
            Case StudyAI and Machine Learning5 min read

            Kayo Sports leverages AI to create 1:1 messaging at scale, driving customer loyalty and lifetime value

            AI and Machine Learning
          19. a woman is pointing up at a screen that says al image generator
            ArticleAI and Machine Learning15 min read

            Harnessing machine learning in marketing: Benefits, use cases and best practices

            Team
            Team Braze
            AI and Machine Learning
          20. a man is holding a piece of pasta in front of an ai copywriting assistant
            ArticleAI and Machine Learning23 min read

            How to Build an AI Marketing Strategy

            Team
            Team Braze
            AI and Machine Learning
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