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      • AI and Machine Learning
          Showing 64 results
          1. Purple 3D funnel processing notification, chat, send, and email app icons.
            ArticleAI and Machine Learning8 min read

            Marketing optimization: The evolution from analysis to AI

            Team
            Team Braze
            AI and Machine Learning
          2. A presentation slide titled "2026 Predictions" featuring a smiling woman pointing upwards.
            GuideAI and Machine Learning

            2026 Predictions: Consumer trends shaping the marketing landscape

            Customer loyaltyLoyaltyAI and Machine LearningPersonalizationReal-Time DataAI Decisioning
          3. Dubai skyline at dusk with abstract purple and orange shapes and text: 'GROW WITH braze DUBAI'.
            VideoAI and Machine Learning

            Grow with Braze Dubai 2025

            AI and Machine LearningData Agility
          4. Hands holding a smartphone displaying a travel offer email for a resort in Greece, with app icons for email, chat, and notifications to the left.
            ArticleAI and Machine Learning11 min read

            Next best action: Moving beyond predictions to real-time personalization

            Team
            Team Braze
            AI and Machine Learning
          5. A 3D purple megaphone emitting various communication and notification icons.
            ArticleAI and Machine Learning10 min read

            How do marketing automation strategies help brands scale personalization?

            Team
            Team Braze
            AI and Machine Learning
          6. A diagram showing a CTA experiment flowchart with three mobile app variants for a savings account, with Path 1 highlighted as the experiment winner.
            ArticleAI and Machine Learning9 min read

            Reinforcement learning: What it is and how it powers smarter marketing

            Team
            Team Braze
            AI and Machine Learning
          7. A smiling woman's face in a purple gear, surrounded by data cards showing a "20% off" offer and a "79% Conversions" rate with an upward arrow.
            ArticleAI and Machine Learning6 min read

            AI: The accelerator for creativity and efficiency

            Team
            Team Braze
            AI DecisioningAI and Machine Learning
          8. A smiling woman working on a laptop, with a text box overlay that reads 'Bring Braze data to AI tools'.
            ArticleAI and Machine Learning2 min read

            You can now access the Braze MCP server directly through Anthropic’s Claude Desktop

            John
            John Dinh
            AI and Machine Learning
          9. A smiling man in a red cap at a desk with a laptop, alongside icons representing magic, sparkles, and growth, set against an orange and pink gradient.
            ArticleAI and Machine Learning12 min read

            MAB vs. MVT: Choosing the right experimentation method for smarter marketing

            Team
            Team Braze
            AI and Machine LearningAI Decisioning
          10. The word "braze" in white script on an abstract orange and pink background.
            ArticleAI and Machine Learning10 min read

            Introducing Braze Web SDK support for OpenAI’s ChatGPT Atlas browser

            David Bielik & Matteo Barreca
            AI and Machine Learning
          11. White "braze" logo in script font on an abstract background of pink, orange, and yellow shapes.
            ArticleAI and Machine Learning9 min read

            Braze announces integration with ChatGPT custom apps to support customer engagement

            David Bielik & Antoine Torossian
            AI and Machine Learning
          12. braze forge 25 is being held in 2020
            ArticleAI and Machine Learning7 min read

            Forge 2025: Advancing customer engagement in an AI-native world

            Todd
            Todd Grennan
            Customer EngagementAI and Machine Learning
          13. AI-Powered Customer Engagement: A Braze Playbook cover image
            GuideAI and Machine Learning

            AI-Powered Customer Engagement: A Braze Playbook

            AI and Machine Learning
          14. a purple box that says bring braze data to al tools
            ArticleAI and Machine Learning8 min read

            Introducing the Braze MCP Server: Conversational access to your customer engagement data

            Elijah
            Elijah Stevens
            AI and Machine Learning
          15. a flow chart showing the process of completing a profile
            ArticleAI and Machine Learning4 min read

            Agentic AI in marketing: From static journeys to autonomous optimization

            Team
            Team Braze
            AI and Machine Learning
          16. a screenshot of a website that says kitchenerie
            ArticleAI and Machine Learning8 min read

            AI agents in marketing: What they are and how they power smarter journeys

            Team
            Team Braze
            AI and Machine Learning
          17. a woman is looking at her phone with a purple background
            ArticleAI and Machine Learning6 min read

            What is AI decisioning? A marketer’s guide to predictive campaign logic

            Team
            Team Braze
            AI and Machine LearningAI Decisioning
          18. a man sitting in front of a brazeal logo
            VideoAI and Machine Learning

            Braze Connections: Singapore 2025

            AI and Machine Learning
          19. an email from 24s.com shows a few pieces left
            Case StudyAI and Machine Learning4 min read

            24S boosts sales with AI-powered personalization

            AI and Machine LearningPersonalization
          20. an illustration of a brain surrounded by icons including an email and a speech bubble
            ArticleAI and Machine Learning7 min read

            What is an AI marketing tool? Key features and how to choose the right one

            Team
            Team Braze
            AI and Machine Learning
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