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          1. A smiling young woman with curly hair and glasses looks at her phone, with data and social media icons on a purple background.
            Article11 min read

            Customer engagement examples to inspire every stage of the customer journey

            Team
            Team Braze
          2. A 3D purple megaphone emitting various communication and notification icons.
            Article10 min read

            How do marketing automation strategies help brands scale personalization?

            Team
            Team Braze
            AI and Machine Learning
          3. Braze Certified badge next to a hand holding a heart icon, on a purple and orange background.
            Article3 min read

            Braze Learning supports laid-off community with free certifications

            Carly Gilmore
            Braze Announcements
          4. Smiling woman looking at UI cards for AI agents, including content optimization and sentiment analysis.
            Article6 min read

            A World of Possibilities: 7 Use Cases for BrazeAI™ Agent Console

            Matt
            Matt Kreisher
            Building Braze
          5. A diagram showing a CTA experiment flowchart with three mobile app variants for a savings account, with Path 1 highlighted as the experiment winner.
            Article9 min read

            Reinforcement learning: What it is and how it powers smarter marketing

            Team
            Team Braze
            AI and Machine Learning
          6. The Velero logo on a purple background
            Article12 min read

            Faster, cheaper, more dependable: How Braze uses Velero to power backup stateful services in Kubernetes

            Joseph
            Joseph Heyburn
            Building Braze
          7. A man and woman looking at a smartphone, surrounded by icons for chat, shopping, analytics, time, and pricing, with the "BrazeAI Decisioning Studio" logo.
            Article5 min read

            Retail personalization in the AI era: How AI decisioning revolutionizes customer relationships

            Meredith
            Meredith Mitchell
          8. Smartphone surrounded by icons for social media likes, star ratings, and comments.
            Article15 min read

            In-app surveys: How to collect real-time feedback that improves every mobile experience

            Team
            Team Braze
            Survey
          9. Smiling woman carrying moving boxes next to a digital profile card for 'Jane Smithfield' showing her photo, favorite foods, and 'High' churn risk.
            Article12 min read

            Personalization in Retail: Strategies, Examples, and AI-Driven Wins

            Team
            Team Braze
            Personalization
          10. Article15 min read

            Marketing automation examples: 10 real Campaigns that drive growth

            Team
            Team Braze
            Marketing automationWorkflow Automation
          11. Smiling woman with a tablet, surrounded by bubbles listing AI concepts like Generative AI, AI personalization, and Predictive analytics.
            Article7 min read

            The future is now: A CMO’s guide to embracing AI with confidence

            Team
            Team Braze
          12. A woman looks excitedly at a laptop displaying a personalized shoe shopping website, with floating e-commerce icons.
            Article4 min read

            Braze Landing Pages—What marketers need to know

            Team
            Team Braze
          13. A smartphone displaying an abandoned cart email from 'Leatherworks', with callouts showing '22% Conversion Rate' and '1,327 New Orders Placed'.
            Article10 min read

            Optimizing your email data strategy

            Team
            Team Braze
          14. Two smiling young adults with overlaid app icons for mail, a beaker, a magic wand, and a notification bell.
            Article14 min read

            Multi-armed bandit vs. A/B testing: Choosing the right experimentation framework

            Team
            Team Braze
          15. A person with dark skin, wearing sunglasses and a purple sweater, frames their open mouth with their hands, next to icons for a beaker, a magic wand, and the "BrazeAI Decisioning" logo.
            Article15 min read

            What is OfferFit? AI-driven personalization explained

            Team
            Team Braze
          16. A tilted purple champagne bottle with an orange foil top and a white "braze" logo on a black circle, against an orange to purple gradient background.
            Article2 min read

            It’s time to ELAbrate: Braze takes home two Loyalty Partner awards at European Loyalty Association ELAbrations™ event

            Team
            Team Braze
          17. A smiling woman's face in a purple gear, surrounded by data cards showing a "20% off" offer and a "79% Conversions" rate with an upward arrow.
            Article6 min read

            AI: The accelerator for creativity and efficiency

            Team
            Team Braze
            AI DecisioningAI and Machine Learning
          18. A smiling woman working on a laptop, with a text box overlay that reads 'Bring Braze data to AI tools'.
            Article2 min read

            You can now access the Braze MCP server directly through Anthropic’s Claude Desktop

            John
            John Dinh
            AI and Machine Learning
          19. Digital profile card for Paul Smithfield showing personal data and churn risk, protected by purple shield icons with checkmarks.
            Article5 min read

            Providing tailored experiences in an era of privacy

            Team
            Team Braze
          20. A man smiling at his phone, which shows an SMS marketing message with grey boots and an abandoned cart discount offer.
            Article10 min read

            Offer Personalization: How to Deliver Relevant Promotions That Drive Conversions

            Team
            Team Braze
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