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          1. A stylized geometric brain with "AI" in the center, connected by input and output wires.
            Article11 min read

            AI Decisioning: Definition, how it works, and real examples

            Team
            Team Braze
            AI and Machine LearningAI Decisioning
          2. Stylized pinball machine with e-commerce icons (profile, email, chat, add to cart, conversion rate) on a purple neon background.
            Article11 min read

            Challenges of marketing attribution: Why it’s becoming harder to measure impact

            Sally
            Sally Wills
            Customer Engagement
          3. 3D icons of a user, a notification bell with '3' alerts, and an upward-trending bar chart, connected by a glowing line.
            Article19 min read

            Marketing automation: Tools, strategies, and real-world examples for smarter campaigns

            Team
            Team Braze
            101 ContentPersonalization
          4. White script text "braze" on a pink bar, against an orange-yellow gradient background.
            Article3 min read

            Gemini in Gmail and AI on Android: What marketers need to know

            Haley
            Haley Trost
          5. Three colorful bars of increasing height; the tallest orange bar features glowing 'AI' text and light trails representing growth.
            Article4 min read

            The ROI of AI: How CMOs can showcase tangible value to the C-Suite

            Sally
            Sally Wills
            AI and Machine Learning
          6. AI rocket flying through a large orange C.
            Article11 min read

            Customer engagement for enterprise: How large organizations can scale AI, data, and collaboration

            Team
            Team Braze
            Customer Engagement
          7. Smartphone with icons for online shopping, communication, and web browsing.
            Article13 min read

            Omnichannel marketing: What it really means for customers (and how brands can deliver in 2026)

            Team
            Team Braze
            Cross-ChannelBraze Alloys
          8. A pink horseshoe magnet attracting multiple user icons with yellow lightning bolts.
            Article11 min read

            Customer engagement for SMBs: Strategies to compete, convert, and retain without the enterprise budget

            Team
            Team Braze
            SMB
          9. Braze Certified badge held by stylized hands on a blue background.
            Article3 min read

            Braze Learning Supports Laid-Off Community With Free Certifications

            Inayah
            Inayah Lakhani
            Braze Announcements
          10. A smiling young Black woman looks at three phone screens displaying an app with a message and preference forms.
            Article10 min read

            WhatsApp Flows: How to build conversational journeys that convert

            Team
            Team Braze
            WhatsApp
          11. Glossy email envelope with a letter, and icons for growth, target, and sparkle.
            Article19 min read

            Email marketing strategy for 2026: How to build high-impact, AI-powered programs

            Sally
            Sally Wills
          12. A 3D email icon with an '@' symbol glowing inside a glass sphere on a purple background.
            Article5 min read

            2026 email deliverability predictions: What marketers should know

            Esther
            Esther Davis
          13. Smiling man on phone with server, email, gallery, and notification icons on a purple abstract background.
            Article8 min read

            What is a customer engagement platform?

            Madison
            Madison Tiemtoré
            Customer Engagement
          14. Braze Marketer of the Month award graphic featuring Kanchan Lad, Senior Product Manager at Papa Johns.
            Article4 min read

            January 2026 Bonfire Marketer of the Month: Papa Johns UK’s Kanchan Lad

            Emily
            Emily Calderon
            Bonfire
          15. Article4 min read

            Amplifying Marketing Impact: How Braze Supports Migration Excellence

            Team
            Team Braze
          16. A smiling woman working on a laptop, with a text box overlay that reads 'Bring Braze data to AI tools'.
            Article2 min read

            You can now access the Braze MCP server directly through Anthropic’s Claude Desktop

            John
            John Dinh
            AI and Machine Learning
          17. braze amperity and databricks logos on an orange background
            Article4 min read

            1:1 AI-Powered Holiday Gifting Campaigns: How Amperity, Braze, and Databricks Make It Possible

            Team
            Team Braze
            Braze Alloys
          18. Article4 min read

            Navigating Global Engagement with Confidence

            Elijah
            Elijah Stevens
            Braze Announcements
          19. A gradient shopping bag surrounded by diverse user avatars, app icons, and a "Black Friday & Cyber Monday" tag.
            Article6 min read

            How Braze supports exceptional customer engagement during Black Friday, Cyber Monday, and beyond

            Todd
            Todd Grennan
          20. a logo for braze erg with a colorful background
            Article6 min read

            Fueling purpose through community: Braze employee resource groups direct $330,000 to community organizations

            Maria Villalba
            Maria Villalba Gomez
            Braze Announcements
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