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          1. The word "braze" in white script on an abstract orange and pink background.
            Article10 min read

            Introducing Braze Web SDK support for OpenAI’s ChatGPT Atlas browser

            David Bielik & Matteo Barreca
            AI and Machine Learning
          2. White "braze" logo in script font on an abstract background of pink, orange, and yellow shapes.
            Article9 min read

            Braze announces integration with ChatGPT custom apps to support customer engagement

            David Bielik & Antoine Torossian
            AI and Machine Learning
          3. Two women look at a laptop screen, overlaid by a chat prompt box reading "MCP prompt" and "Ask a question about your Braze ecosystem...".
            Article7 min read

            The conversation you should be having is with AI: Leveraging the Braze MCP Server for financial services

            Brandon Liu, Lauren Roger & Madeline Lo
          4. Hong Kong cityscape with abstract purple and orange elements, featuring the text "GROW WITH braze HONG KONG".
            Article5 min read

            Key insights from Grow with Braze Hong Kong 2025

            Team
            Team Braze
          5. Gmail promotions and purchase tracking
            Article2 min read

            Get ready for Gmail’s promotions and purchase tracking 2025 updates

            Hailey
            Hailey Wade
          6. an email icon
            Article5 min read

            Everything you need to know about the Google Postmaster Tools v1 interface retirement

            Eric Stelle
          7. A profile for James Hudson
            Article12 min read

            B2C Personalization: How to Create Consumer Experiences That Drive Loyalty

            Team
            Team Braze
            Personalization
          8. a woman is smiling while holding a cell phone that says hi jacky
            Article13 min read

            Add to Cart Rate: What It Is, Why It Matters, and How to Improve It

            Team
            Team Braze
          9. braze forge 25 is being held in 2020
            Article7 min read

            Forge 2025: Advancing customer engagement in an AI-native world

            Todd
            Todd Grennan
            Customer EngagementAI and Machine Learning
          10. a stack of squares and a circle with the letter c on it
            Article4 min read

            Drive Real Value: Adding AI Decisioning to Your Customer Engagement

            Victor
            Victor Kostyuk
            Building Braze
          11. a snowflake logo that says modern marketing data stack 2026
            Article1 min read

            Braze cited as a Leader in Snowflake’s 2026 Modern Marketing Data Stack report for the fourth year

            Team
            Team Braze
          12. a man is sitting in an orange chair looking at his phone
            Article4 min read

            How AI decisioning helps retail marketers maximize ROI on promotions

            AI Decisioning
          13. a brazeai decisioning studio logo on a colorful background
            Article5 min read

            AI decisioning: An evolution for customer engagement and 1:1 personalization

            George
            George Khachatryan
          14. an advertisement for braze marketer of the month brian munn
            Article6 min read

            September 2025 Bonfire Marketer of the Month: Aeroflow Health’s Brian Munn

            Emily
            Emily Calderon
            Bonfire
          15. a purple background with brazeai on it
            Article7 min read

            Drive relevance at scale with BrazeAI Decisioning Studio™ and new agentic updates

            Kevin
            Kevin Shectman
            AI Decisioning
          16. a phone with a sign up page on it
            Article5 min read

            What's next for marketers: Power exceptional customer experiences and boost usability for marketers with new messaging channel enhancements from Braze

            Haley
            Haley Trost
          17. a man is sitting in an orange chair looking at his phone
            Article16 min read

            How AI decisioning helps retail marketers maximize ROI on promotions

            Team
            Team Braze
            AI Decisioning
          18. a woman is eating sushi and looking at her phone
            Article5 min read

            Three strategies to make QSR loyalty more personal

            Team
            Team Braze
          19. a graphic with a button that says maximize profit
            Article6 min read

            Why AI decisioning is next best everything

            Team
            Team Braze
          20. a picture of a man in a white shirt is surrounded by icons
            Article6 min read

            From multivariate testing to AI decisioning

            Victor
            Victor Kostyuk
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