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          1. a logo for braze erg with a colorful background
            Article6 min read

            Fueling purpose through community: Braze employee resource groups direct $330,000 to community organizations

            Maria Villalba
            Maria Villalba Gomez
            Braze Announcements
          2. a man wearing sunglasses holds his hands up in front of his face
            Article8 min read

            Customer engagement analytics: From data to action

            Team
            Team Braze
          3. a graph showing product engagement with a purple arrow pointing up
            Article18 min read

            Product engagement: How to measure and improve it

            Team
            Team Braze
          4. a woman wearing sunglasses is smiling in front of a screen that says entry rules
            Article9 min read

            Enterprise marketing automation: Unlock efficiency and ROI with enterprise marketing automation

            Team
            Team Braze
          5. a woman giving a thumbs up with a flow chart behind her
            Article10 min read

            Customer engagement automation: What it is and how to do it right

            Team
            Team Braze
            Workflow AutomationCustomer Engagement
          6. chris smithfield is the name of the person on the phone
            Article10 min read

            Dynamic personalization defined: From websites to messaging and beyond

            Team
            Team Braze
            Personalization
          7. a phone screen shows a sign up for our loyalty rewards program today
            Article6 min read

            Help your customers get more done with WhatsApp Flows

            Lexie
            Lexie Haggerty
            Customer Engagement
          8. a man sitting next to a dog looking at his phone
            Article4 min read

            Don’t Set It and Forget It: Nestlé Purina’s Iterative Approach to Lifecycle Marketing with Braze

            Team
            Team Braze
          9. carla rota is the senior crm project manager for 24S
            Article5 min read

            August 2025 Bonfire Marketer of the Month: 24S’s Carla Rota

            Emily
            Emily Calderon
            Bonfire
          10. a poster that says grow with braze mexico 2025
            Article5 min read

            From emails to engagement: Kueski's journey in cross-channel communication

            Team
            Team Braze
          11. a man in a red hat sits in front of a laptop with a graph showing performance over time
            Article11 min read

            Customer retention analytics explained: Metrics, types, and implementation

            Team
            Team Braze
          12. The cover of the Braze Inspiration Guide on a orange and purple background
            Article4 min read

            BIG learnings: Five Years of the Braze Inspiration Guide

            Todd
            Todd Grennan
            Customer Engagement
          13. a phone that says monday june 6 at 9:41
            Article4 min read

            How connecting physical and digital retail experiences are reshaping consumer behavior

            Team
            Team Braze
          14. a purple box that says bring braze data to al tools
            Article8 min read

            Introducing the Braze MCP Server: Conversational access to your customer engagement data

            Elijah
            Elijah Stevens
            AI and Machine Learning
          15. a flow chart showing the process of completing a profile
            Article5 min read

            Agentic AI in marketing: From static journeys to autonomous optimization

            Team
            Team Braze
            AI and Machine Learning
          16. a screenshot of a website that says kitchenerie
            Article9 min read

            AI agents in marketing: What they are and how they power smarter journeys

            Team
            Team Braze
            AI and Machine Learning
          17. a woman is looking at her phone with a purple background
            Article7 min read

            What is AI decisioning? A marketer’s guide to predictive campaign logic

            Team
            Team Braze
            AI and Machine Learning
          18. a woman in a purple jacket is holding a cell phone
            Article13 min read

            What is deep linking?

            Team
            Team Braze
            101 Content
          19. a phone with a financial app on it
            Article9 min read

            Upgrade your SMS marketing game with Braze RCS

            Lexie
            Lexie Haggerty
          20. a woman looks at her phone through a magnifying glass
            Article7 min read

            Email marketing audit: What to review and why it matters

            Team
            Team Braze
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