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    • AI and Machine Learning
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        1. A smiling man in a red cap at a desk with a laptop, alongside icons representing magic, sparkles, and growth, set against an orange and pink gradient.
          ArticleAI and Machine Learning12 min read

          MAB vs. MVT: Choosing the right experimentation method for smarter marketing

          Team
          Team Braze
          AI and Machine LearningAI Decisioning
        2. The word "braze" in white script on an abstract orange and pink background.
          ArticleAI and Machine Learning10 min read

          Introducing Braze Web SDK support for OpenAI’s ChatGPT Atlas browser

          David Bielik & Matteo Barreca
          AI and Machine Learning
        3. White "braze" logo in script font on an abstract background of pink, orange, and yellow shapes.
          ArticleAI and Machine Learning9 min read

          Braze announces integration with ChatGPT custom apps to support customer engagement

          David Bielik & Antoine Torossian
          AI and Machine Learning
        4. braze forge 25 is being held in 2020
          ArticleAI and Machine Learning7 min read

          Forge 2025: Advancing customer engagement in an AI-native world

          Todd
          Todd Grennan
          Customer EngagementAI and Machine Learning
        5. a purple box that says bring braze data to al tools
          ArticleAI and Machine Learning8 min read

          Introducing the Braze MCP Server: Conversational access to your customer engagement data

          Elijah
          Elijah Stevens
          AI and Machine Learning
        6. a flow chart showing the process of completing a profile
          ArticleAI and Machine Learning5 min read

          Agentic AI in marketing: From static journeys to autonomous optimization

          Team
          Team Braze
          AI and Machine Learning
        7. a screenshot of a website that says kitchenerie
          ArticleAI and Machine Learning9 min read

          AI agents in marketing: What they are and how they power smarter journeys

          Team
          Team Braze
          AI and Machine Learning
        8. a woman is looking at her phone with a purple background
          ArticleAI and Machine Learning7 min read

          What is AI decisioning? A marketer’s guide to predictive campaign logic

          Team
          Team Braze
          AI and Machine LearningAI Decisioning
        9. an illustration of a brain surrounded by icons including an email and a speech bubble
          ArticleAI and Machine Learning7 min read

          What is an AI marketing tool? Key features and how to choose the right one

          Team
          Team Braze
          AI and Machine Learning
        10. a woman holding a bucket of popcorn next to a cell phone
          ArticleAI and Machine Learning12 min read

          AI marketing automation: Smarter campaigns, faster execution, better results

          Team
          Team Braze
          AI and Machine Learning
        11. a purple alarm clock with a lightning bolt behind it
          ArticleAI and Machine Learning7 min read

          Send time optimization: What it is and why it matters

          Team
          Team Braze
          AI and Machine Learning
        12. a woman is holding a cell phone in front of a screen that says sky & sea resort greece
          ArticleAI and Machine Learning18 min read

          A complete guide to personalization engines

          Team
          Team Braze
          AI and Machine LearningPersonalization
        13. a woman is pointing up at a screen that says al image generator
          ArticleAI and Machine Learning15 min read

          Harnessing machine learning in marketing: Benefits, use cases and best practices

          Team
          Team Braze
          AI and Machine Learning
        14. a man is holding a piece of pasta in front of an ai copywriting assistant
          ArticleAI and Machine Learning23 min read

          How to Build an AI Marketing Strategy

          Team
          Team Braze
          AI and Machine Learning
        15. an isometric illustration of a purple and orange background
          ArticleAI and Machine Learning8 min read

          Retailers Unlock the Power of AI Through a Composable Tech Stack

          Team
          Team Braze
          AI and Machine Learning
        16. an aws logo is surrounded by other icons on a purple background
          ArticleAI and Machine Learning6 min read

          Next-Gen Engagement: AI-Powered Shift in Customer Experiences

          Ido
          Ido Bar
          Braze AlloysAI and Machine Learning
        17. ArticleAI and Machine Learning5 min read

          Transforming Customer Engagement Through Creativity and AI

          Team
          Team Braze
          AI and Machine Learning
        18. ArticleAI and Machine Learning4 min read

          Three Steps to Faster Value with Artificial Intelligence and Machine Learning

          Team
          Team Braze
          AI and Machine Learning
        19. ArticleAI and Machine Learning3 min read

          Creativity and Strategy Work Better Together with AI

          Team
          Team Braze
          AI and Machine Learning
        20. ArticleAI and Machine Learning4 min read

          Bridging the Gap Between In-Game and Digital Engagement

          Marty
          Marty Mercado
          AI and Machine Learning
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