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      • BrazeAI™
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        1. a purple alarm clock with a lightning bolt behind it
          ArticleBrazeAI™6 min read

          Send time optimization: What it is and why it matters

          Team
          Team Braze
          AI and Machine Learning
        2. A man with blonde hair types on a laptop, surrounded by icons for coding, data, and collaboration, set against an orange, pink, and blue gradient.
          ArticleBrazeAI™18 min read

          Customer churn prediction: Using data for smarter retention

          Team
          Team Braze
        3. a woman is pointing up at a screen that says al image generator
          ArticleBrazeAI™14 min read

          Harnessing machine learning in marketing: Benefits, use cases and best practices

          Team
          Team Braze
          AI and Machine Learning
        4. a woman holding a bucket of popcorn next to a cell phone
          ArticleBrazeAI™11 min read

          AI marketing automation: Smarter campaigns, faster execution, better results

          Team
          Team Braze
          AI and Machine Learning
        5. an illustration of a brain surrounded by icons including an email and a speech bubble
          ArticleBrazeAI™7 min read

          What is an AI marketing tool? Key features and how to choose the right one

          Team
          Team Braze
          AI and Machine Learning
        6. Two women look at a laptop screen, overlaid by a chat prompt box reading "MCP prompt" and "Ask a question about your Braze ecosystem...".
          ArticleBrazeAI™7 min read

          The conversation you should be having is with AI: Leveraging the Braze MCP Server for financial services

          Brandon Liu, Lauren Roger & Madeline Lo
        7. a man is holding a piece of pasta in front of an ai copywriting assistant
          ArticleBrazeAI™21 min read

          How to Build an AI Marketing Strategy

          Team
          Team Braze
          AI and Machine Learning
        8. a purple box that says bring braze data to al tools
          ArticleBrazeAI™8 min read

          Introducing the Braze MCP Server: Conversational access to your customer engagement data

          Elijah
          Elijah Stevens
          AI and Machine Learning
        9. an advertisement for offerfit by braze q & a
          ArticleBrazeAI™7 min read

          Introducing OfferFit by Braze: Answering burning questions

          Matt
          Matt Kreisher
        10. an isometric illustration of a purple and orange background
          ArticleBrazeAI™8 min read

          Retailers Unlock the Power of AI Through a Composable Tech Stack

          Team
          Team Braze
          AI and Machine Learning
        11. an aws logo is surrounded by other icons on a purple background
          ArticleBrazeAI™6 min read

          Next-Gen Engagement: AI-Powered Shift in Customer Experiences

          Ido
          Ido Bar
          Braze AlloysAI and Machine Learning
        12. Four diverse customer profiles, with labels like "Churn risk: High" and "Likely to buy," surrounding a central app logo.
          ArticleBrazeAI™14 min read

          AI customer segmentation: Smarter targeting through predictive insights

          Team
          Team Braze
          Dynamic Segmentation
        13. Metallic AI lightbulb shaped like a hand, with icons representing data, connection, and growth.
          ArticleBrazeAI™9 min read

          Enterprise generative AI: Transforming data, decisions, and customer experiences

          Team
          Team Braze
          AI and Machine Learning
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