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    • Customer Engagement
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        1. a person on a phone surrounded by whatsapp messages
          ArticleCustomer Engagement12 min read

          The Complete Guide to WhatsApp Marketing

          Team
          Team Braze
          Cross-ChannelCustomer Engagement
        2. an imag screen asking how do you prefer to work out
          ArticleCustomer Engagement12 min read

          What is zero-party data?

          Team
          Team Braze
          Data Privacy and SecurityCustomer Engagement
        3. two girls are looking at a cell phone together
          ArticleCustomer Engagement6 min read

          What Sustainability Minded QSR Brands Need to Know to Build Trust With Gen Z

          Melia
          Melia Fillipow
          Customer Engagement
        4. braze forge 25 is being held in 2020
          ArticleCustomer Engagement7 min read

          Forge 2025: Advancing customer engagement in an AI-native world

          Todd
          Todd Grennan
          Customer EngagementAI and Machine Learning
        5. a woman is smiling while looking at her phone with the number 26 on the screen
          ArticleCustomer Engagement6 min read

          Diving deeper into iOS 26: What it means for SMS, MMS, and RCS

          Lexie
          Lexie Haggerty
          Customer Engagement
        6. the word braze is on a pink and orange background
          ArticleCustomer Engagement5 min read

          Texas Senate Bill 140: What it means for your business

          Lauren
          Lauren Conrad
          Customer Engagement
        7. a man is smiling in front of a sign that says kitchenette
          ArticleCustomer Engagement4 min read

          Stop the churn: Introducing Subscribed Studios for subscription businesses

          Team VML
          Customer Engagement
        8. a woman giving a thumbs up with a flow chart behind her
          ArticleCustomer Engagement9 min read

          Customer engagement automation: What it is and how to do it right

          Team
          Team Braze
          Workflow AutomationCustomer Engagement
        9. a woman is looking at her phone which says order now
          ArticleCustomer Engagement9 min read

          Customer engagement at enterprise scale: What works, what doesn’t, and how to fix it

          Team
          Team Braze
          Customer Engagement
        10. a phone screen shows a sign up for our loyalty rewards program today
          ArticleCustomer Engagement6 min read

          Help your customers get more done with WhatsApp Flows

          Lexie
          Lexie Haggerty
          Customer Engagement
        11. The cover of the Braze Inspiration Guide on a orange and purple background
          ArticleCustomer Engagement4 min read

          BIG learnings: Five Years of the Braze Inspiration Guide

          Todd
          Todd Grennan
          Customer Engagement
        12. a woman wearing glasses is smiling while looking at her phone
          ArticleCustomer Engagement6 min read

          Understanding customer lifecycle marketing: Why it matters and how to implement it

          Team
          Team Braze
          101 ContentCustomer Engagement
        13. a screenshot of a pamper her app on a phone
          ArticleCustomer Engagement7 min read

          Rich, Compelling, Trusted: Introducing native Braze support for RCS

          Lexie
          Lexie Haggerty
          Customer Engagement
        14. A "cancel" button being clicked by a cursor, with a purple background
          ArticleCustomer Engagement7 min read

          What Is Click-To-Cancel and Why Does It Matter to Your Brand?

          Team
          Team Braze
          Customer Engagement
        15. a woman sitting on a bus looking at her phone with a message that says your order is out for delivery
          ArticleCustomer Engagement1 min read

          The state of customer engagement in South Korea in 2025

          Team
          Team Braze
          Customer Engagement
        16. a man eating a sandwich next to a phone that says sandwich emperor
          ArticleCustomer Engagement6 min read

          Transforming mobile messaging with RCS for Business

          Lexie
          Lexie Haggerty
          Customer Engagement
        17. a woman is smiling while looking at her phone with a message that says shop the new summer collection
          ArticleCustomer Engagement5 min read

          Meta's big move: WhatsApp to introduce ads

          Lexie
          Lexie Haggerty
          Customer Engagement
        18. an advertisement for the student card on a computer and phone
          ArticleCustomer Engagement6 min read

          Introducing Banners: Persistent, personalized messages in your app and website

          Haley
          Haley Trost
          Customer Engagement
        19. a gift box with the date november 29 and december 2 on it
          ArticleCustomer Engagement7 min read

          What Black Friday and Cyber Monday 2024 tell us about how brands are evolving

          Jamie Doheny
          Customer Engagement
        20. ArticleCustomer Engagement3 min read

          Why Your Boss Should Send You to Forge 2024

          Team
          Team Braze
          Customer Engagement
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