Experimentation at Scale: Testing and Personalization Strategies for Marketers

August 28, 2024 at 9am PT / 12pm ET / 5pm BST

Marketers need more than just creative ideas—they need data-driven strategies that drive engagement and boost conversions. And by embracing innovative yet practical approaches to A/B and multivariate testing, marketers have an opportunity to refine their campaigns and directly link performance results to a comprehensive customer engagement strategy.

Join us as we dive into how to build (or scale) your marketing experimentation practices. We'll explore everything from simple A/B tests to more sophisticated experiments that consistently boost engagement and conversion across email, in-app messages, and beyond.

In just 30 minutes, we’ll cover:

• Proven A/B tests to use again and again to boost engagement and conversions
• How to build on the success of your A/B tests by exploring more sophisticated multivariate experiments
• Strategies for scaling experimentation using AI and automated testing
• Tips for reporting on results—and using insights for further optimization

This session is built to be interactive and we encourage you to bring your own ideas and results to share! You’ll walk away with a list of tests you can start running for your own brand right away.