As consumers increasingly rely on their mobile devices to interact and transact with businesses, brands are aggressively adopting always-on mobile marketing strategies to reach consumers where they are. With over 2 billion monthly active users and 85%+ penetration rate in parts of Latin America, Asia, and Europe, WhatsApp has massive scale. To help marketers expand their reach and deepen customer engagement with conversational marketing, we’re announcing the Braze platform’s newest messaging channel—WhatsApp.

Watch this on-demand webinar, where you’ll learn how to:

• Build 1:1 connections at scale by integrating with ease and using our marketer-friendly composer to easily build and launch WhatsApp campaigns
• Drive deeper engagement and higher conversions by building highly personalized and targeted WhatsApp conversations that apply WhatsApp’s rich and interactive elements
• Consolidate your marketing to optimize spend by eliminating point solutions and unifying your marketing channels to reach customers on the most cost-effective channels