Welcome to the Blog
Thought leadership and key insights from customer engagement experts at Braze.
Article4 min read3 Ways to Amplify Your APAC Push Strategy
January 06, 2026Haley Trost
Article5 min readA day in the life of a data scientist on the BrazeAIᵀᴹ forward-deployed engineering team
January 06, 2026McKay Jensen
Article11 min readHow behavioral marketing turns data into personalized experiences
December 23, 2025Team Braze
Article6 min readThe new inbox reality: How iOS changes are reshaping email marketing
December 20, 2025Aparna Prasad
Article11 min readExperience optimization: Turning data insights into better journeys
December 18, 2025Team Braze
Article4 min readDecember 2025 Bonfire Marketer of the Month: Jagex’s Emma Oliver
December 18, 2025Emily Calderon
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Article9 min read2025 Braze year in review: Major moments, milestones, and evolutions
December 17, 2025Team Braze
Article14 min readAI customer segmentation: Smarter targeting through predictive insights
December 17, 2025Team Braze
Article10 min readSMS vs. MMS vs. RCS: Choosing the right messaging channel for modern engagement
December 16, 2025Team Braze
Article6 min readFrom multivariate testing to AI decisioning
December 16, 2025Victor Kostyuk
Article9 min readEnterprise generative AI: Transforming data, decisions, and customer experiences
December 15, 2025Team Braze
Article10 min readOmnichannel personalization: Delivering consistent, connected customer experiences
December 15, 2025Team Braze