The Right Data, Right Where You Need it: CDPs, First-Party Data, and the Power of Data Agility

As today’s modern consumer jumps from device to device, they expect brands to understand and speak to them without missing a beat. But how exactly can companies achieve that? A key secret to highly-personalized experiences is the right marketing technology ecosystem that supports data agility.

But before you start building and investing in a technology stack, let’s explore the fundamentals of what true data agility is, and how leveraging a customer data platform and a customer engagement platform together empowers brands to deliver responsive and relevant experiences.

Read on for the full picture of what the right ecosystem can mean for your marketing efforts, and learn why Braze and Segment can unlock the brilliant messaging experiences that customers expect.

In this exclusive Braze guide, uncover:

  • The meaning of data agility, and why it’s essential to a marketing stack
  • What a customer data platform is, and how they power true data agility
  • How brands can leverage Segment and Braze to drive successful engagement


Today’s top global brands are sending tens of billions of messages per month to over 5.5+ billion monthly active users (MAU) with Braze.