First Impressions: Why Your Brand Needs a Cross-Channel Onboarding Strategy

As digital business evolves and brands learn to develop closer relationships with their customers, onboarding has become a naturaland criticalpart of the customer journey. No matter how fine-tuned your service is, the period of getting to know your brand can be make or break for your customers. A personalized, cross-channel onboarding experience is an important tool in earning their engagement early on in the relationship.

In this onboarding guide you’ll learn:

  • The 6 milestones necessary in the onboarding process
  • How to know which channels should be used for the optimal customer experience
  • Which combinations of channels can increase engagement by over 800%
  • Ways to ensure GDPR compliance throughout the process


Today’s top global brands are sending tens of billions of messages per month to over 5.5+ billion monthly active users (MAU) with Braze.