Know Your Audience: Converting Anonymous Users in a Cookie-Free World
In 2020, Google announced that it planned to phase out third-party cookies in its industry leading Chrome Browser, following similar steps from competing browsers like Apple’s Safari and Mozilla’s firefox. This planned depreciation has forced brands to rethink how they understand and reach customers online. We partnered with Verticurl to develop a proven set of guidelines to help marketers stay ahead of the curve and thrive in the changing customer data landscape.
In this exclusive guide, uncover:
How to understand the new data playing field
The differences between zero- and first-party data and third-party data
How to identify anonymous users and create lasting relationships with them
Today’s top global brands are sending tens of billions of messages per month to over 3 billion monthly active users (MAU) with Braze.