REPORT
2026 Global Customer Engagement Review
For our sixth Global Customer Engagement Review, we surveyed over 2,200 marketing leaders and analyzed upwards of 6 billion data points spanning more than 750 brands. After crunching the numbers, we’re excited to offer you an inside look at where AI is actually moving the needle, versus where it might be accidentally building a wall between you and your customers.
Dive into the full 2026 Global Customer Engagement Review to find out why:
- Marketers think they’re nailing it, but consumers still feel overlooked
- AI bots are now "shopping" for your customers—but there are still ways to cut through
- Consumers expect brands to pair AI efficiency with a human touch
Thank you!
This year’s interactive report lets you...
- Filter stats by region
- Double-click for deeper insights
- Test your knowledge at every turn
Go beyond the page and explore different strategies top-tier brands are using to stay three steps ahead.
