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REPORT

2025 Global Customer Engagement Review

Connecting with customers is an always-on motion—are you prepared to meet them where they are?

Dive into the data, the insights, and the customer successes in our fifth Global Customer Engagement Report, and help ensure your team has a solid POV on advanced personalization, AI-fueled efficiency, data privacy, and centering the customer experience through it all.

We surveyed 2,300 marketing leaders across 18 countries to learn what’s working for top-performing brands, what the future of customer engagement looks like, and actionable solutions to the strategic challenges they present.

In this exclusive Braze review, uncover:

  • The top trends shaping customer engagement today and in the not-so-distant future
  • How messaging, personalization, and AI can enhance customer experiences
  • Exceptional real-life campaigns from top-performing brands

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Explore the review to uncover:

  • How brands merge creative, brand-right content and technology to land their messages
  • The importance of building trust through transparency—advanced personalization relies on openness and trust to succeed
  • The benefits of scaling, experimenting, and iterating over time with AI as copilot
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Join the movement to journey orchestration.

The move to highly-intelligent, always-on journey orchestration is happening. And much of it is happening on our platform. Join brands of all sizes who are taking the craft of customer engagement to the next level.