2026 Predictions: Consumer trends shaping the marketing landscape

Step into the future with confidence as 2026 promises a landscape of heightened stakes and elevated expectations.

Today’s consumers are not just participants; they are informed, empowered, and eager for genuine connections and intuitive experiences. Are you equipped to exceed their expectations?

This guide uncovers the top trends shaping consumer behavior and brand innovation in 2026. Inside you’ll find:

• The truth about loyalty and what today’s empowered consumers really expect from brands
• The emotional gap between the joy consumers want from online shopping and what they’re getting
• The ways brands are embracing maximalism and absurdity to achieve impact and be memorable
• The choice anxiety that consumers experience due to factors such as economic pressure, and how to solve for it

Embrace the future not just as it unfolds, but as you shape it. Transform anticipation into action and lead the charge into a new era of marketing excellence.