We are proud to welcome Wunderman Thompson (WT) as a new solutions partner within the Braze Alloys partnership ecosystem. At a time when businesses are wrestling with accelerated digital evolution prompted by rapidly changing consumer behavior, expertise like that found at WT is increasingly valuable.
Within the WPP group, WT describes itself as “part agency, part consultancy, and part technology company,” which adds up to inspiration and growth for its clients. The company will build out a center of excellence staffed with specialists certified in sophisticated use of the Braze platform. Clients working with WT will benefit from the company’s global practice, active in 90 countries around the world. Together, Braze and WT can take “think global, act local” to the scale required by the largest enterprise brands.
We are already engaged in proving out the value of our partnership. “Our partners are critical in helping us to inspire growth for ambitious brands and Braze is no exception,” said Neil Stewart, CEO of Wunderman Thompson Technology. “The functionality the Braze platform provides will help us to create even greater experiences between consumers and the brands they love. We are looking forward to bringing the very best of our shared expertise in creativity, data, and technology to our clients across the globe.”
In partnering with Braze, WT will be able to offer clients a best-of-breed marketing technology solution that is purpose built to integrate quickly and easily with existing ecosystems, both built and bought. "Central to our ethos in Wunderman Thompson is to humanize the relationship between brands and their consumers,” said Chandra Mostov, COO of Wunderman Thompson Marketing Automation. “Delivering highly personal and relevant content at every stage of the customer journey and across every device is so important in this modern age. Braze helps us deliver on the promise of a relevant, real-time and cross-channel customer experience for our global and enterprise clients."
If 2020 has taught us anything, it’s that when faced with the unexpected, flexibility and the ability to be nimble can trump the most carefully planned long-term strategy. Braze customers can now look to WT for expert guidance in the use of data and technology to better understand the consumer and deliver inspired experiences. We look forward to collaborating on customer growth and innovation for years to come.
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