One (Fictional) Marketer’s Journey: How Braze Gets Creative with Canvas

Ashley Christiano By Ashley Christiano May 05 2020

At Braze, we make a point of prioritizing customer education. That means highlighting key best practices, use cases, thought leadership, and new features that we think will help marketing, growth, and engagement teams move the needle for their own customer engagement efforts. But while sharing insights is important, sometimes it’s just as important to help marketers look at things from a different angle

And what better way to do that than by using our own product in new and fun ways? Marketing is more and more a mixture of art and science, a blend of creativity and tactics. So to show off some of the ways brands can leverage our features to suit their needs, we’ve got a story for you.
No, really. An actual, Braze-original, “choose your own marketing journey” story built in Canvas and delivered to you through multiple channels, from email to in-browser messages. Because just like life—and just like Canvas—the duties of a marketer often take a rather surprising route. We’ll be exploring those ups and downs, twists and turns, and all the projects in between through the lens of a marketer like you.

So meet Jenny, the protagonist of our story. She’s a marketer tasked with using Braze to decrease churn, generate revenue, and meet whatever goals her boss makes up on the fly from week to week (or hour to hour). Follow her journey from her first day at Politer Weekly (a made-up news brand invented by Braze) all the way to a post-crisis post-mortem meeting. We’ll dig into her Braze Canvas strategies (and how she got up to speed on the customer journey builder feature), how she plans to pitch Content Cards to her boss, and how she determines the best mix of channels for different campaigns. You’ll play the role of a more experienced Braze user, helping her along the way with questions big and small when she reaches out for guidance.

We hope you’re ready to dive into this rollercoaster of a story! We’ll get the story going, but it’s up to you to choose how Jenny reacts to the problems presented to her.

(Want to read a little more about Braze Canvas before getting started? Check out our overview here.)

Ashley Christiano

Ashley Christiano

Ashley Christiano is a Product Marketing Manager at Braze’s NYC headquarters. When she’s not knee-deep in Canvas content, she’s probably sorting her books by color, writing horoscopes, or hanging out with her cat Gracie and dog Louise.

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