Issue 3 • June 2018

The Creativity Issue

Creativity Issue

“Change Everything”: What It Takes to Rebrand a Company in Six Months, Warts and All

At Appboy, we were weeks away from officially changing our company name and our branding and, well, everything. We held a key check-in meeting for the leadership team, and it was clear we weren’t on the same page. We were in a tough spot—and the only way out was through.

Creativity Issue

GAFA 2018: An Evolution, Not a Revolution

The technology landscape is… in a strange spot. And when this spring’s annual developer conferences rolled around, the tech giants who make up GAFA (that is, Google, Apple, Facebook, and Amazon) found themselves in an unfamiliar position. How did they respond? Very carefully.

Creativity Issue

What’s a Webhook, Anyway?

As marketing and customer engagement becomes increasingly data-driven and dependent on technology to reach its full potential, it's important to stay up on key—but underappreciated tools. Today, we take a look at the humble webhook.

Feature

Put the Creative in “Creative”: How Agencies Can Handle Today’s Deconstructed Customer Journey

R/GA's US CTO Steven Moy talks how agencies need to embrace tech to face their newest creative challenge: information

Creativity Issue

First(-Party) and Best: How GDPR is reshaping AdTech and transforming the way we think about data

GDPR changed things. Instead of building campaigns around third-party data that may or may not be GDPR-compliant, it’s time for companies to invest more seriously in MarTech solutions that make it possible to acquire actionable information that consumers actively choose to share.

Creativity Issue

Line and Meter… and Emojis? 🧐: The Poetics of Push Notifications

A rose is a rose is a... push notification? To give marketing, growth, and engagement teams a fresh look at something they spend big chunks of their lives poring over, we’ve asked two poets to do a textual analysis of a curated selection of anonymized real-life push notifications.

Recommended

Feature

Inside Personalization: The Power and Promise of Message Customization

There's a lot of noise out there when it comes to customer engagement—endless notifications and emails and ads for consumers to process and decide if they're worth paying attention to. To break through this fog of outreach, brands must demonstrate through thoughtful, relevant messaging that they can provide real value to the people they’re trying to reach. And to do that, you need personalization.

Feature

Better and Better: The Braze Canvas Optimization Difference

At its core, Braze Canvas is designed to make it easy for marketing, growth, and engagement teams to manage their customer relationships. For global freelance services marketplace Fiverr, having those capabilities was essential as they grew their business—and using Braze made it possible significantly boost the impact of their innovative engagement strategy.

Teams Issue

Broken Vs. Brilliant [Part 1]: Great Customer Engagement Starts at the Start

To dig into what’s possible when a brand gets their act together and successfully marries data, technology, and teams to create consistent, powerful brand experiences (and also what happens when they really, really don’t), let's take a—fictional—look at two very different versions of one person's customer journey.

A New Era of Data Agility: Introducing Braze Alloys

Dive into the Braze Technology Ecosystem and learn more about how we leverage 45 partners to help you deliver brilliant experiences to your consumers.

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