Made You Click: Braze Recognized as a Strong Performer in the Forrester Wave™ for Email Marketing Service Providers

To be successful, email marketers need to be able to send emails that resonate with their audience, positively shape each individual's unique customer experience, and create lasting long-term relationships. That's why Braze has continuously invested in our email offering for more than a decade, empowering marketers of all skillsets to deliver more engaging and effective emails to their customers, no matter their size, industry, or region.

That work has made it possible for thousands of brands worldwide to use Braze to break through crowded inboxes and reap the rewards of this powerful channel, and we aren’t slowing down anytime soon. Today, we are excited to share that Braze has reached a new milestone in our email journey: We have been named a Strong Performer in The Forrester Wave™: Email Marketing Service Providers, Q3 2024.

This report evaluated 12 email service providers (ESPs) across 22 criteria, spanning personalization, deliverability, legacy technology integration, content management, artificial intelligence, community, pricing flexibility, transparency, and more.

Braze received the highest possible scores across five criteria, including partner ecosystem, legacy technology integration, community, number of customers, and pricing flexibility & transparency. Specifically, Forrester writes that Braze “Strives to help marketers ‘be absolutely engaging’ by forging human connections between consumers and the brands they love. A large partner network, online support community, and straightforward pricing all contribute to Braze’s verve.”

As we look ahead, we continue to innovate across the Braze platform to support engaging and effective email marketing. Key areas of ongoing investment include:

• Robust email analytics and a native deliverability center, which helps brands power stronger email marketing insights, strategies, and results. In addition, the Braze Data Platform provides email marketers with a comprehensive, composable set of data capabilities and partner integrations to fuel impactful and personalized email campaigns. Email marketers can unify data sources and derive insights from zero- and first-party data to create the right audience segments for targeting and analysis, all without running a line of code or putting in a request to technical teams.
• BrazeAI™, which acts as a catalyst for exceptional email marketing. Email marketers can leverage its support for content recommendations, nuanced predictions, and personalized journeys to create truly relevant experiences at scale. At the same time, BrazeAI™ allows them to spark creativity and support content creation with generative AI, while also maximizing the potential of every interaction with intelligent optimizations.
• Our native cross-channel integration, which helps email marketers get even more value out of their customer engagement strategy. Brands using email in combination with in-app messages, mobile push, and web push see 41.6X more sessions per user, compared to brands who use email alone. Teams can create deeper connections and deliver more cohesive experiences by orchestrating emails in concert with SMS, messaging apps, mobile app, web, and paid media touchpoints—all from a single intuitive interface.
• Our dedicated email services and a large Braze Alloys partner network, which helps brands take their email marketing strategies to the next level. Whether marketers are looking for email deliverability guidance from a specialized team, template creation or migration, innovation workshops, community, or hands-on learning and certification, Braze has them covered.

Our Key Takeaway

Being recognized as a Strong Performer in The Forrester Wave™: Email Marketing Service Providers, Q3 2024, is, for us, a testament to our ongoing commitment to empower brands with innovative and effective email marketing solutions. We believe this recognition is not just a milestone for us as a company, but a reflection of the incredible work our customers do every day. Brands like Bloom & Wild, Burger King, Canva, Overstock, Peacock, and Virgin Red, exemplify what’s possible when marketers push boundaries and forge deeper human connections through email marketing. As we look to the future, we remain dedicated to supporting our customers and continuing to drive the evolution of email marketing.

Want to see how email can help you reach more customers and start driving more ROI? Check out the Braze Email Inspiration Guide.