Braze Announcements

Braze Named a Leader by Three Analyst Firms

Team Braze By Team Braze Oct 4, 2023

Here at Braze, we’re on a mission to help brands create meaningful connections with their customers. Whether you’re just dipping your toes into cross-channel or you’ve built a mature customer engagement program with multiple levers, our platform is designed with the versatility to support your brand as it grows. We’re proud of how we empower brands to succeed, and the way we continue to improve our own products and services in order to better serve them.

Earlier this year Braze was named a Leader in The Forrester Wave™: Cross-Channel Marketing Hubs, Q1 2023, and just last week, we announced that Braze was named a Leader in both the IDC MarketScape: Worldwide Omni-Channel Marketing Platforms for B2C Enterprises 2023 Vendor Assessment (doc #US49727423, September 2023) and IDC MarketScape: Worldwide Omni-Channel Marketing Platforms for SMB Organizations 2023 Vendor Assessment (doc #US51147323, September 2023).

Today, we’re excited to say that Braze was named as a Leader by Gartner® in Magic Quadrant™ for Multichannel Marketing Hubs. Any one recognition would be incredible, and we’re humbled to earn all four from these three analyst firms. We believe our position as a leader in these reports demonstrates the range of companies that Braze is well-equipped to support. From startups looking to make a splash on day one to enterprise organizations speaking to customers of ten years, we’re able to support companies of all sizes and scale as they grow.

Gartner® 2023 Magic Quadrant™ for Multichannel Marketing Hubs

Magic Quadrant reports are a culmination of rigorous, fact-based research in specific markets, providing a wide-angle view of the relative positions of the providers in markets where growth is high and provider differentiation is distinct. Providers are positioned into four quadrants: Leaders, Challengers, Visionaries, and Niche Players. The research enables brands to get the most from market analysis in alignment with their unique business and technology needs.

Gartner states in the report that Braze excels in connection with its messaging innovation: “Braze introduced generative AI integration late last year, ahead of other providers in this evaluation. Users can create text and images, then store outputs in Braze’s asset library. Gartner Peer Insights reviewers praise Braze’s personalization capabilities and the ease of use of its journey builder, Canvas Flow.”

Want to learn more about why Braze was named a leader? Check out the full report from Gartner.

Team Braze

Team Braze

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