I am pleased and proud to announce that Braze has launched in Germany to better serve current and future customers of the DACH region (Germany, Austria, Switzerland). This strategic move comes at a time when demand for the Braze platform is at historic highs, with one in five new EMEA customers coming from this region in the past year. Ensuring localized service for our many existing customers is of primary importance, of course, including Delivery Hero, GetYourGuide, and SoundCloud, to name a few.

Carolyn Krogoll, Senior Customer Success Manager, Enterprise at Braze brings a unique perspective to the new team in Germany: “I worked at Delivery Hero leading the CRM technology team. Now I support setting up enterprise customers for success and consult with them on achieving their business goals. Understanding the challenges for enterprise companies and having worked with the Braze platform previously as well as knowing the CRM scene in this region will help form sustainable relationships with our existing and future clients.”

Coming out of the digital acceleration caused by changing consumer behavior in 2020, we anticipate enormous opportunity from the DACH region as enterprise businesses look to replicate the success of digital-first brands’ growth through personalized customer engagement. We are seeing large enterprises here increasingly adopt sophisticated data practices, customer data platforms, and progressive architecture in the stack. The executives and data architects who have shifted their technology to be more customer-centric with more agile data generally see Braze as more fit for purpose than legacy solutions. Just as Germany is known for its great engineering, Braze was founded by engineers. We are in the business of delivering products that work, rather than marketing products that don’t exist yet.

In fact, expansion into DACH is a great fit for Braze in many ways. We have always upheld the highest standards of data security, and Germany is at the center of European concerns about data privacy. Braze is best positioned to help brands earn the right and the trust to use first-party consumer data for relevant, timely customer engagement. The community in Berlin is progressive, both culturally and in terms of use of technology. At Braze, we prize our culture, with company values that are rooted in both humanity and responsibility.

The newest Braze location in Germany is a cross-functional, decentralized business unit anchored in those same values. We are in the fortunate position to be hiring for all departments, with a focus on diversity, equity, and inclusion so that we build the team the right way rather than the easy way. We will open a physical office in Berlin as soon as it is safe to do so, and expect it to grow quickly, as we have seen happen in the Singapore office and with the opening of Chicago and Tokyo last year.

Marc Suchland, Sales Director, Enterprise, DACH, may have said it best: “The Berlin office of Braze will be in one of the most significant digital hubs in Europe, which will help us bring our customers, talent, and partners together to foster our common obsession of standard-setting customer engagement in the region.” If that obsession sounds like home to you, perhaps I’ll be welcoming you to the team in the weeks to come.

Join us March 30 for a Braze AMA to learn more about the DACH expansion and how we provide localized support for customers such as Delivery Hero, FreeNow, GetYourGuide, Kolibri Games, and SoundCloud.