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  • Why Braze?
    • The Braze PlatformAll your data, channels, and orchestration needs in one place
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      Pricing
    • BrazeAl™ UPDATESAutomate, learn, and personalize with AI
    • Braze Data PlatformUnify, activate, and distribute your data
    • Cross-ChannelSend all your messages from one place
    FEATURED CAPABILITIES
    • BrazeAI Decisioning Studio™Deliver 1:1 personalization, at scale
    • Journey OrchestrationCreate multi-step, cross-channel experiences
    • BrazeAI™ Agents UPDATESScale smarter engagement with always-on AI agents
    • Reporting & AnalyticsAnalyze performance & uncover insights
    • Creative Studio NEWSimplify creative workflows
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    How It Works

    Get a breakdown of our vertically- integrated technology

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    Smiling man holding a smartphone next to "GLOBAL Customer Engagement Review 2026" and the Braze logo.
    2026 Global Customer Engagement ReviewFor our sixth Global CER, we surveyed over 2,200 marketing leaders and analyzed upwards of 6 billion data points spanning more than 750 brands
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Engaging.™

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BrazeAI™

AI designed with humans in mind.

See how BrazeAI™ is integrated within the Braze Customer Engagement Platform, empowering marketers to deliver outstanding, highly-tailored experiences at scale.

Get Demo
a phone screen shows a message from chris smithfield. AI marketing and personalization tools

Add BrazeAI™ to your dream team.

Extend your brand, lifecycle marketing, and data engineering teams’ impact with AI-powered features that maximize all your customer engagement initiatives.

Create

Elevate your messages with an AI assistant that makes it easy to generate, improve, and inspire message personalization.

Personalize

Tailor experiences, content, recommendations, and more to create tailored interactions for every unique customer—all at scale.

Optimize

Automate and enhance experiences that maximize every relevant touchpoint throughout your customer's journey.

“The AI Item Recommendations feature has been instrumental in driving a remarkable 3X increase in our purchase rates.”
Pam Shih
Team Lead CRM at KoRo Handels GmbH
0102030405

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a purple background with a list of days of the week

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Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

a purple background with a list of days of the week

Testing GIF files

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

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