braze
  • Why Braze?
    • The Braze PlatformAll your data, channels, and orchestration needs in one placeView the platform
    • BrazeAl™UPDATESAutomate, learn, and personalize with AI
    • Braze Data PlatformUnify, activate, and distribute your data
    • Cross-ChannelSend all your messages from one place
    FEATURED CAPABILITIES
    • BrazeAI Decisioning Studio™NEWDeliver 1:1 personalization, at scale
    • Journey OrchestrationCreate multi-step, cross-channel experiences
    • BrazeAI™ AgentsNEWScale smarter engagement with always-on AI agents
    • Reporting & AnalyticsAnalyze performance & uncover insights
    FEATURED CHANNELS
    • Email
    • Mobile App Messaging
    • Web Messaging
    • SMS/RCS
    • WhatsApp
    • View all channels
    How It Works

    Get a breakdown of our vertically- integrated technology

    Learn More
  • Industries
    • Retail & eCommerce
    • Financial Services
    • Travel & Hospitality
    • Media & Entertainment
    • Gaming
    • On Demand
    • QSR
    Use Cases
    • Optimize Onboarding
    • Boost Productivity
    • Improve Acquisitions
    • Reduce Churn
    • Increase Engagement
    Braze For
    • Engineering
    • Startups
    a woman is holding a cup of coffee in front of a laptop with the words customer engagement review behind her
    2025 Global Customer Engagement ReviewIn our fifth Global Customer Engagement Review, we’re examining key emerging trends for marketers in 2025
    • Braze AlloysExplore and connect with our trusted Technology or Solutions partners
    • Solutions PartnersDiscover our partnerships with the world's leading agencies, consultancies, and system integrators
    • Technology PartnersExplore our 140+ technology partnership integrations
    • Braze AmplifiersSupercharge the power of Braze with pre-built partner solutions designed to accelerate success
  • Learn
    • Resources Hub
    • Case Studies
    • Blog
    • Reports & Guides
    • Videos
    • Webinars & Events
    User Documentation
    Grow
    • Bonfire Customer Community
    • Braze Learning
    • Customer Champion
    • Certification
    • Glossary
    Support
    • Support Overview
    • Professional Services
    • Customer Success
    • About UsLearn how Braze became the leading customer engagement platform
    • Investor RelationsGet the latest news, numbers, and financial results
    • CareersDiscover job openings & why people love working at Braze
    • ESGExplore our Environmental, Social, and Corporate Governance data
    • NewsFind out about the latest happenings at Braze
    • LegalGet information on our legal terms, policies, compliance, and more
    Looking for something else?
    Contact Us
  • Log In
  • Get Started
Get Started

Braze.
Be Absolutely
Engaging.™

DiscordTwitterLinkedin
Overview
Why Braze
Braze Platform Overview
How Braze Works
Product
Braze Data Platform
BrazeAI™
BrazeAI Decisioning Studio™
BrazeAI™ Agents
Cross-Channel Messaging
Journey Orchestration
Reporting
Email
Mobile App Messaging
Web Messaging
SMS/RCS
WhatsApp
Media Audience Sync
LINE
AIPCA | SOCISO 27001
Solutions
Retail & eCommerce
Financial Services
Travel & Hospitality
Media & Entertainment
Gaming
On Demand
QSR
Optimize Onboarding
Boost Productivity
Improve Acquisition
Reduce Churn
Increase Engagement
Braze for Engineering
Company
About Us
Careers
News
Investor Relations
ESG
Legal
Contact Us & Locations
Resources
Case Studies
Blog
Reports & Guides
Videos
Webinars & Events
Learning
Documentation
Documentation Home
User Guide
Developer Guide
Partners
Braze Alloys: All Partners
Partner Portal
Featured Reports
2025 Global Engagement Review
Support
Support Overview
Customer Services
Customer Success
Helpful Links
Login
System Status
Technical Support
© 2026 Braze
All Rights Reserved
Privacy PolicyPreference CenterSitemap

Be Absolutely Engaging.™

Cross-channel Messaging

Consolidate your messaging mix and meet customers where they are with consistent, responsive experiences.

Contact Us
Cross-channel marketing solutions with a woman is smiling in front of a screen that says entry rules

Every channel. One platform.

Email

Mobile App Messaging

Web Messaging

SMS/RCS

WhatsApp

Digital Ads

LINE

a screenshot of a website that says outdoors onward
a phone with a notification that says finish booking your paris trip
a screenshot of a website for flash & thread
a phone screen shows a message from pamperher
a phone screen shows a message from upon voyage
two cell phones are open to a pinterest page and an instagram page
a phone screen shows a profile of a man named takashi ito

If you're not on every channel, you're leaving money on the table.

Expand your reach

Grow your audience, capture attention, and create more opportunities for engagement across channels, platforms, and devices.

Break down silos

Say goodbye to limited point solutions and hello to increased agility, conversions, and cost savings.

Scale without compromise

Easily add new channels over time, maintain compliance, and ramp message volumes on the busiest days of your year.

Deliver compelling conversations

No matter the channel, make every customer experience feel cohesive, highly responsive, and interactive.

Expand your reach

Meet customers where they are.

Every channel at your fingertips

Engage your customers across email, SMS, mobile, web, paid media, and more.

Intelligent channel delivery

Reach customers on the channel they’re most likely to engage with based on past interactions.

Flexible channel experimentation

Use A/B testing to find out which channel or channel mix works best for a particular campaign or customer experience.

Braze gives us the capability to reach the user at the right time with the right channel, with personalized content to be relevant for the user. Also, all the technology partners available are a huge help for orchestration.

Juan Fiore

CRM Automation Manager, Rappi

Unified messaging across multiple channels with a phone screen shows a message that says " adventure awaits what are you waiting for "

Break down silos

Bring all your channels together.

Channel consolidation

Eliminate redundancy, sprawl, and channel silos by consolidating customer engagement into a single, purpose-built solution.

Unified marketing workflow

Move quickly from ideation to execution to launch without having to switch between multiple different channel-specific platforms.

Cross-channel visibility

Maintain a comprehensive, cross-channel view of the customer and customer engagement performance.

$150k savings from eliminated point solutions
Read Report
a woman is smiling while looking at her phone with icons around her including sms email webhook and whatsapp. Unified messaging across multiple channels

Scale without compromise

Optimize your channel mix for greater ROI.

Channel segmentation by cost

Allocate higher send volumes towards lower-cost, conversion-driving channels before sending on more premium channels.

Channel frequency capping

Avoid over-sending by setting custom rules that limit the number of messages deployed on or across channels.

Dynamic ad integrations

Reduce paid ad waste by connecting your owned and paid channels. Dynamically suppress acquisition and retargeting ads the instant a customer converts.

300% Increase in revenue from consolidated cross-channel messaging.
Read Case Study
Cross-channel marketing solutions

Break down silos

Create compelling messages fast on any channel.

Easy, drag-and-drop editing

Quickly compose on-brand messages in minutes using visual editors across channels.

Ready-to-use templates

Use pre-built templates, custom content blocks, and other reusable content or design elements to save time.

Custom content with generative AI

Kickstart the copywriting, image generation, and content QA process with BrazeAI™.

Dynamic content personalization

Easily embed products, content, promotions, recommendations, and more into cross-channel messages.

25% reduction in campaign execution time.
Read Case Study
Unified messaging across multiple channels with an advertisement for burger boys that says get 20 % off your favorites today only

Scale without compromise

Reduce risk as you grow.

Reliability at scale

Performance you can trust—no matter how fast and intricate your audience, channel mix, campaigns, and journeys grow.

Channel expansion

Easily add new channels over time without slowing down your workflow, adding resources, or having to learn a whole new platform.

Deliverability management

Stay compliant and keep your subscriber lists clean with everything you need to understand preferences, manage subscription statuses, process opt-ins and opt-outs; and maintain strong deliverability.

Increased weekly send volumes from 30M to 50M while maintaining 99% deliverability
Read Case Study
a person holding a cell phone with a speech bubble that says 6 billion monthly active users 2.2 trillion messages sent in one year

Deliver compelling conversations

Stay connected across channels.

In-the-moment orchestration

Let context from real-time customer behaviors and cross-channel interactions dictate your next best action, offer, or message.

Consistency across channels

Blend out-of-product and in-product messaging to deliver promotional, lifecycle, and transactional experiences that feel cohesive and frictionless.

Interactive experiences

Spark up a conversation. Create engaging experiences using two-way messaging, surveys, quick replies, and other interactive elements.

6x more engagement with an interactive, cross-channel campaign
Read Case Study
an advertisement for burger boys that says get 20 % off your favorites today only

Case Studies

Max
Case Study

Max Drives 6X More Engagement With Interactive Cross-Channel Campaign

The campaign saw a 3.36% lift in viewership of the recommended titles over control, a 3.12% lift in session starts over control, and a 6X higher click rate to the in-app message over benchmark.
TUI
Case Study

TUI Increases In-App Bookings and Purchases With Better Customer Journeys

The new cross-channel strategy helped drive 118% growth in customers using the app to book a vacation, a 205% increase in ancillary purchases (like airport parking), and a 78% increase in the proportion of holiday sales driven by the app.
Canva
Case Study

Canva Uses Braze Catalogs to Create Personalized Messages That Drive New Feature Adoption

With this campaign, Canva increased message opens by 55% and clicks by 47%. They also increased featured adoption by up to 8%, which had a downstream impact on retaining users and growing revenue. In addition, the team increased their operational efficiency, saving about 1,000 hours of production time using Braze while optimizing for 25 features with 200+ variants.

Check out the resources.

View the Blog
  • braze inspiration guide 55+ essential campaigns . a world of customer engagement possibilities , all in one place .
    Guide

    Braze Inspiration Guide

  • single channel vs
Cross-Channel Customer Engagement
    Article3 min read

    Single-Channel vs. Cross-Channel Customer Engagement: A Closer Look

    April 20, 2021
  • a braze logo on a purple and orange background
    Report

    2024 Gartner® Magic Quadrant™ for Multichannel Marketing Hubs

It’s time to be a better marketer

Get StartedSee How Braze Works