Explore pricing and packaging options and get started with Braze

Q: Who is Braze built for?

Braze supports companies at every stage of growth including startups launching their first engagement programs, to scaling companies meeting expansive growth, to large global enterprises looking for the leading customer engagement platform.

Q: What will my contract with Braze look like?

Your Braze contract will be comprised of a Platform Edition tailored to your business needs, Monthly Active Users and Profiles, an allotment of Action Credits to power messaging and AI features, and CX Services to support your use of the platform. We also offer a variety of add-on SKUs across our Braze Data Platform and BrazeAI™ product suite so you can customize your contract and unlock other valuable features within Braze.

Q: What is a Monthly Active User? What is a Profile? Why are they important?

A Monthly Active User (MAU) is any unique person who records a session on your Braze-connected app or website during a calendar month. You decide who counts: you can track every visitor if you value anonymous traffic, or limit tracking to only logged-in users. A Profile is the digital record of that person. It stores the user traits and behaviors that allow you to send truly personalized messages. Because your total user base is typically larger than your active monthly audience, every MAU in your plan includes a large allotment of User Profiles. This allows you to store data and re-engage customers with the right message, even if they haven't visited your app or website in a while.

Q: What products and channels does Action Credits give me access to?

Braze Action Credits unlock the flexible use of any of the following features throughout your contract: Email, SMS/MMS, RCS, WhatsApp, LINE, KakaoTalk, Content Cards, Banners, Message Archiving, Audience Sync, Webhooks, BrazeAI Agent Console™, and BrazeAI Decisioning Studio™ Go. New and exciting features may be added to Action Credits in the future, giving you instant access to use them upon release.

Q: How do Action Credits work?

Think of Action Credits as a single, flexible currency for your Braze account. Instead of purchasing fixed quantities for individual products, you buy one pool of credits as part of your contract. You can then use those credits across different channels and features based on your engagement strategy. Each action consumes a different number of credits—for example, sending an SMS may cost 1 credit, while a WhatsApp message may cost 5. Because all usage draws from the same pool, you can easily shift spend (e.g., from Email to Agent Console) without needing to contract a new product. Credits give you the flexibility to adapt your strategy as your customer needs change and your business strategy evolves.

Q: How will I be able to track my usage?

Braze has comprehensive reporting and billing dashboards to help you monitor performance throughout your contract.

Q: What kind of support will I get?

Braze offers a variety of Support and Service plans to fit customer needs including 24x7x365 Customer support for the world's leading brands. From initial implementation to long-term strategy, we deliver support and partnership, wherever you need it, when you need it. Check out our Support & Services to learn more: https://www.braze.com/customer-support-services

Q: Does Braze offer a free plan?

Braze does not offer a free plan at this time. Companies can still explore the platform through trials, startup programs, and other tailored entry plans. Speak to your account manager or contact us for more details.

Flexible offerings designed for wherever you are in your customer engagement journey.

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Platform Editions purpose-built for your stage

Whether you're sending your first campaign or orchestrating AI-powered engagement at global scale, Braze Platform Editions are designed for exactly where you are and built to grow with you.

Braze Go

For early-stage growth teams looking to activate customer data and launch personalized cross-channel messaging.

Core Braze features & functionality

Braze Select

For companies scaling their engagement across more channels and team members while strengthening their governance and security.

Everything in Braze Go, plus:
Increased orchestration capabilities
Enhanced security features and user provisioning

Braze Pro

For brands optimizing performance and maximizing impact with advanced BrazeAI™ capabilities and personalization.

Everything in Braze Select, plus:
Predictive AI capabilities
AI personalized recommendations
Expanded dashboard user group administration
Message Prioritization capabilities

Braze Enterprise

For forward-thinking enterprises running engagement at massive scale.

Everything in Braze Pro, plus:
Enterprise-grade orchestration, infrastructure, and governance
Advanced experimentation with BrazeAI Agent Console™

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Features included in every tier

BrazeAI™

BrazeAI Operator™
BrazeAI Agent Console™
Generative AI
Intelligence Suite
Personalized Paths &  Personalized Variant
Winning Path & Winning Variant
Content Optimizer
BrazeAI Decisioning Studio™ Go

Braze Data Platform

Cloud Data Ingestion
Zero-copy segmentation & personalization
Custom Data & Catalogs
Data Transformation
Data export, reporting, & analytics

Journey orchestration

Campaigns & Canvases
Engagement testing & experimentation
Frequency capping & rate limiting
Templates & media management
Locations & geofences

Trust and infrastructure

Two-Factor Authentication (2FA)
SAML & Single-Sign On (SSO)
Security settings & event logs
Granular permissions

Scale your investment with real user engagement

Pricing scales with your Monthly Active Users (MAU), the customers who actively interact with your brand across your digital experiences.

Build one unified customer profile

Unify customer data across devices, channels, and touchpoints to maintain a comprehensive customer profile without unnecessary duplication.

Maintain full customer visibility

Store a complete view of your audience in Braze while aligning spend to active users—so you get full context without paying for dormant profiles.

Activate engagement when it matters most

Choose when and where to start tracking users on your website or app. Capture meaningful customer activity aligned with your engagement strategy.

Fuel your reach with Action Credits

Optimize your strategy with a flexible credit-based model that works across every channel and certain BrazeAI™ products.

A smiling woman uses a laptop, surrounded by labels for Braze tools and messaging channels including email, WhatsApp, SMS, RCS, LINE, KakaoTalk, banners, content cards, webhooks, and audience sync.

Unlock cross-product agility

Use credits across any combination of email, SMS, in-product messaging, BrazeAI Agent Console™ and more so you can focus your spend where it delivers the strongest results.

Move faster without friction

Launch exciting new channels and evolve your strategy at any time, all without additional commercial friction.

Experiment with less risk

Test and learn what works for your customer as they (and their needs) evolve. Adjust volumes based on performance to continually deliver strong ROI.

Tap into expertise at every step

Take advantage of our comprehensive support network designed to help brands like yours navigate the world of customer engagement with confidence.

Support where you need it, when you need it

Access technical expertise and troubleshooting to keep engagement running smoothly around the clock. From initial implementation to long-term strategy, Braze offers the resources and partnership necessary to unlock continuous value.

Experts dedicated to your goals

Partner with strategic advisors and technical architects who are equally focused on aligning the platform with specific business goals and growth milestones.

Join the community

Tap into the Braze Bonfire network and connect with more than 4,500 marketers to share ideas and insights on complex migrations, advanced strategy, and technical optimization.

Learn about services

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Frequently Asked Questions

Who is Braze built for?

What will my contract with Braze look like?

What is a Monthly Active User? What is a Profile? Why are they important?

What products and channels does Action Credits give me access to?

How do Action Credits work?

How will I be able to track my usage?

What kind of support will I get?

Does Braze offer a free plan?

Engage every customer

Experience a flexible platform designed to grow alongside the business and simplify how people engage with the brand.

Talk to an expert Try Braze for free

Platform Editions purpose-built for your stage

Whether you're sending your first campaign or orchestrating AI-powered engagement at global scale, Braze Platform Editions are designed for exactly where you are and built to grow with you.