Published on March 15, 2023/Last edited on August 01, 2024/5 min read
NEW YORK, March 15, 2023 - Braze (Nasdaq: BRZE), the comprehensive customer engagement platform that powers interactions between consumers and the brands they love, today announced that native support for messaging channel WhatsApp is now generally available. Through this direct integration with WhatsApp, which had more than two billion active users as of 2022, marketers will be able to create, orchestrate, and send WhatsApp campaigns directly from the Braze platform to strengthen customer relationships with context-rich conversational messaging that can drive higher conversion.
“Now more than ever, marketers must create more personalized and relevant customer experiences across multiple channels that provide value, build retention, and maximize long-term loyalty,” said Kevin Wang, Chief Product Officer for Braze. “Today’s consumers continue to gravitate toward WhatsApp to learn about products and services. As consumers rely on the channel more to interact with brands, it is imperative that marketers embrace this messaging revolution and take full advantage of this emerging marketing arena to deliver richer, conversational experiences to customers. For many brands, incorporating WhatsApp into a cross-channel customer engagement strategy may be essential to help drive business results throughout the customer lifecycle, and we’re thrilled to offer a comprehensive WhatsApp Business Integration to do just that.”
Braze empowers brands to launch automated WhatsApp campaigns at scale and easily incorporate WhatsApp into their cross-channel marketing mix, reducing reliance on point solutions and redundant intermediary technologies. In addition, brands can deliver personalized and hyper-targeted WhatsApp messages to reach the right customer with the right message at the right time. Brands can use Braze to orchestrate mobile messaging at every stage of the customer lifecycle — from activation to monetization to retention use cases.
“Sending WhatsApp campaigns through Braze is easy, and we are already seeing strong results,” said Emma Ferran, Head of Retention for Lookiero, an online personal shopping service. “We wanted to test how adding WhatsApp to our channel mix could help us recover churned users. Our initial win-back campaign on WhatsApp saw a 28% uplift from our existing win-back campaigns on other channels. We can’t wait to continue testing and optimizing our WhatsApp strategy with Braze.”
With the WhatsApp Business Integration in Braze, companies can:
"When it comes to marketing messages on WhatsApp, the key is to create a valuable messaging experience that focuses on the interactions that matter most to your customers,” said Kyle Jenke, Senior Director, Partnerships at Meta. “By using WhatsApp as a staple messaging channel, brands can foster deeper relationships with their customers. Braze provides the strategic guidance and industry expertise needed to evolve confidently in this space. With their speed to market, extensive experience, and measurable results, brands can optimize their WhatsApp strategy for business growth and adhere to Meta's best practices.”
For more information about the WhatsApp integration with Braze, please visit: braze.com/product/whatsapp
About Braze
Braze is a leading comprehensive customer engagement platform that powers interactions between consumers and brands they love. With Braze, global brands can ingest and process customer data in real time, orchestrate and optimize contextually relevant, cross-channel marketing campaigns and continuously evolve their customer engagement strategies. Braze has been recognized as one of Fortune’s 2022 Best US Workplaces in Technology, Fortune’s 2022 Best US Workplaces for Women, 2022 UK Best Workplaces for Women by Great Place to Work, and Fortune's 2022 Best US Workplace for Millennials. The company is headquartered in New York with offices in Austin, Berlin, Chicago, London, Paris, San Francisco, Singapore, and Tokyo. Learn more at braze.com.