Thinking about using SMS in your marketing mix? Already sending SMS but looking to make sure you’re doing it the right way? Here's a look at what marketing, growth, and engagement teams need to know about this key messaging channel.
With their differing methodologies, strengths, and weaknesses, “push” and “pull” messaging might seem to be incompatible art forms. Research indicates, however, that they can play a complementary role in boosting customer engagement. What’s more, mastering the interplay between them can be key to true messaging mastery.