An influencer in ecommerce and retail, Sephora has over 2,600 stores in 34 countries worldwide. Check out how the Southeast Asia branch of the beauty brand increased purchases in its Malaysia market by 132% using customized in-app messages and streaming data powered by Braze. Learn more: https://www.braze.com/perspectives/article/sephora-sea-case-study
It may be a challenge for brands in highly-regulated spaces, but meeting customer expectations is both possible and essential. To get there, marketers need to ensure that they strike the right balance between data privacy/security and innovation. Let’s dig into what that journey looks like and how financial services brands can make it as smooth and secure as possible.