We're moving into a world where customer/brand relationships are defined not by a blast-based one-to-many approach, but a personalized, targeted, relevant one-to-one experience that's provided at scale using automation. To successfully make that switch, marketing, growth, and engagement teams need to stop thinking about customer outreach as a one-way street and start thinking about them as an active conversation between their company and the people who patronize it.
What was once fodder for sci-fi films are now crucial for any business's success—yes, any business. When used correctly, data & AI are powerful tools that can propel your business forward. When they're not? Things (like your ROI) can fall pretty flat. Learn the ins, outs, and a few in-betweens of how your data & AI can elevate your team's efforts. Start exploring: you might even have a little fun along the way
The rise of mobile has made it possible for companies to understand and serve their audiences more effectively than ever before. But the nuanced customer data that makes those experiences possible also carries risk—especially for companies that aren’t mindful of privacy and security concerns as they execute their marketing efforts. Make sure you’re prepared with a little help from Braze Magazine. From GDPR to HIPAA, from PII to PHI, it’s all in here!