We’re living in a world where the number of ways for brands to communicate effectively with consumers just keeps growing. Understanding the channels at your disposal and how to make the most of them to support true brand humanity and built sustainable, long-term customer/brand relationships is one of the biggest challenges facing today’s marketing growth and engagement teams. But, done right, this can be one of your marketing strategy’s greatest strengths.
Great customer engagement is built on inspiration—and smart marketers know that inspiration can come from what other brands are doing, from the tests you run, from what your engagement numbers are telling you, from the signals you’re getting from your customers and the market. The key is to embrace data, both qualitative and quantitative, and your own innate creativity, and use it to keep your marketing strategy fresh as technology evolves and consumer expectations shift and change.
Data is at the core of any great marketing strategy—but don’t underestimate all the work and tools involved in actually making brilliant customer experiences happen. From channel-specific best practices for email and beyond, investigations into martech and data agility and how to make the most of them, and the ins-and-outs of effective customer journey management, orchestration is the secret ingredient that makes your marketing dreams a customer engagement reality.
2019 is here and off to an incredible start! Check out Braze Magazine, The Predictions Issue, where we look back at the biggest topics of 2018; look ahead to whats to come for data privacy and security, new messaging channels, and more; and hear from our employees on what they're looking forward to in 2019 at Braze and beyond!
We're moving into a world where customer/brand relationships are defined not by a blast-based one-to-many approach, but a personalized, targeted, relevant one-to-one experience that's provided at scale using automation. To successfully make that switch, marketing, growth, and engagement teams need to stop thinking about customer outreach as a one-way street and start thinking about them as an active conversation between their company and the people who patronize it.
What was once fodder for sci-fi films are now crucial for any business's success—yes, any business. When used correctly, data & AI are powerful tools that can propel your business forward. When they're not? Things (like your ROI) can fall pretty flat. Learn the ins, outs, and a few in-betweens of how your data & AI can elevate your team's efforts. Start exploring: you might even have a little fun along the way
The rise of mobile has made it possible for companies to understand and serve their audiences more effectively than ever before. But the nuanced customer data that makes those experiences possible also carries risk—especially for companies that aren’t mindful of privacy and security concerns as they execute their marketing efforts. Make sure you’re prepared with a little help from Braze Magazine. From GDPR to HIPAA, from PII to PHI, it’s all in here!