For many marketers, a lack of understanding around what personalization really is (and the concrete steps needed to get there) plays a major role in holding brands back from unlocking the considerable value of this essential strategy. But there's another big roadblock that marketers have to deal with—uncertainty around customer data and how they're allowed to use it.
There's a lot of noise out there when it comes to customer engagement—endless notifications and emails and ads for consumers to process and decide if they're worth paying attention to. To break through this fog of outreach, brands must demonstrate through thoughtful, relevant messaging that they can provide real value to the people they’re trying to reach. And to do that, you need personalization.
The end of a long journey is always a time to pause and take stock, and that’s just as true for any major segment of the customer journey. To dig into how to handle this unique-but-essential part of the customer/brand relationship, we’ve put together one last installment of our Broken Vs. Brilliant video series.
Today’s marketing, growth, and engagement teams are operating in a world built on data. To help make it easier for brands to leverage the data at their disposal to produce better outcomes and drive real customer value, Braze is pleased to announce our new partnership with leading user analytics platform Mixpanel.