Featured Braze Perspectives

feature

Pride in Review: How Braze Celebrated the LGBTQ+ Community in a Remote-Work World

Pride@Braze connects the LGBTQ+ community and its allies at Braze through art, history, culture, and charitable giving, with the goal of ensuring a safe, respectful community at Braze. Learn how we brought these values to our remote-work Pride celebrations.

feature

How IBM Uses Braze-Powered Lifecycle Messaging To Boost Conversions By Up To 5X

The rise of the cloud has been transformational for modern business, making it possible for brands of all sizes to build and grow their digital operations effectively at a global scale. And as one of the major players in the cloud computing space, it’s important for IBM to build and maintain strong relationships with the organizations who use the more than 150 products and services that make up its IBM Cloud suite. Learn more: https://www.braze.com/perspectives/article/ibm-client-story

feature

What’s OTT Business Messaging, Anyway?

OTT, which stands for “Over-The-Top”, refers to a group of technologies that layer on top of proprietary information delivery systems. That layering is what makes OTT technologies unique. Brands can use these new services to expand the number of ways they can engage with consumers. Learn more: https://www.braze.com/perspectives/article/ott-business-messaging-101

feature

GAFA Updates: Apple's WWDC and iOS 14

A quick look at Apple's WWCD highlights, what's coming up with iOS 14, and how it might impact your customer engagement efforts.

feature

Four Steps To Brand Humanity

Hearing a lot about how brands need to be more human in their customer messaging? Have no idea where to begin? Well, you're in luck. We've identified a few steps to get you and your teams started on your journey to brand humanity. Learn more: https://www.braze.com/perspectives/article/steps-to-brand-humanity

feature

4 Ways to Prioritize Customers When Using Product Analytics

In order to build a great customer experience, you need to know how your customers interact with your products and brand. Check out what John Hurley, Product Marketing Director at Amplitude, has to say on the subject.