Featured Braze Perspectives

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Introducing Braze Certificate Courses

At Braze, we know how important it is for marketing, growth, and engagement teams to stay up to speed with the key tools and tactics of modern customer engagement. For that reason, Braze has rolled out a series of targeted resources over the past five years designed to help individuals get (and stay) up to speed. Learn more: https://www.braze.com/perspectives/article/braze-certification-program

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How Quizlet Used Braze To Optimize Their Data Collection

Created for students, Quizlet enables studiers to review information through flashcards, tests, and games. By implementing webhooks to collect more nuanced data in through their study programs, Quizlet was able to decrease related network requests by 76.4% and execute their campaign without compromising their data. Learn more: https://www.braze.com/perspectives/article/quizlet-case-study

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PureGym Boosts Conversions 206% with Braze-Powered Cross-Channel Campaigns

PureGym offers low-cost and flexible memberships across nearly 300 gyms in the United Kingdom. Like many gym businesses, PureGym wanted to reduce member churn while also encouraging former gym members to re-join and get fit. To connect with former members using the right messages at the right time, PureGym partnered with ConsultMyApp to leverage Braze to optimize and personalize a cross-channel campaign, increasing email open rates by 69% and boosting conversions by 206%.

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The Path to Marketing Mastery: How Braze Built an Intimate, Instructor-Led Virtual Certificate Program

At Braze, we know how important it is for marketing, growth, and engagement teams to stay up to speed with the key tools and tactics of modern customer engagement. For that reason, Braze has rolled out a series of targeted resources over the past five years designed to help individuals get (and stay) up to speed.

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Connect Your Data Ecosystem with Braze and CDPs

Over the past few years, we’ve seen a significant increase in the number of Braze customers choosing to pair our platform with a CDP solution, which are intended to help companies unify and better manage data. Let's look into the how and why. Learn more: https://www.braze.com/perspectives/article/under-the-hood-the-nuts-and-bolts-of-using-braze-with-a-cdp

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That First Summer Job [Part Two]: 3 Braze Employees on What They Learned and What It Means For Their Careers Today

In the second part of this series, we’re sitting down with members of the Braze team to discuss their first summer jobs and how their experiences and lessons learned then still serve them today. This week we spoke with Yasmin Dick, Customer Success Manager (CSM), Tola Lakavivat, Director, Financial Planning & Analysis (FP&A), and Zach McCormick, Manager, Engineering. Let’s get into it!