The rise of mobile changed marketing—leading to more meaningful data collection and personalization, as well as higher customer expectations. But that change has also had an impact on how teams need to operate to effectively keep today's consumers engaged.
With their differing methodologies, strengths, and weaknesses, “push” and “pull” messaging might seem to be incompatible art forms. Research indicates, however, that they can play a complementary role in boosting customer engagement. What’s more, mastering the interplay between them can be key to true messaging mastery.