Sometimes, it's not about the journey, but the destination. What if our marketing reflected that idea? Let’s take a look at five ingredients that you can mix into any Canvas to create the perfect customer journey.
Braze is excited to announce that our company is a part of the first ever Amazon Web Services (AWS) Retail Competency. Braze went through rigorous validation to ensure we’re aligned with AWS best practices for building the most secure and high-performing cloud infrastructure for retail industry applications.
With billions of dollars in retail sales taking place every year during Black Friday and the Thanksgiving holiday weekend, brands need to seize every opportunity to get in front of consumers and make a real connection. To understand how customers engage with brands during the holidays, Braze analyzed the billions of messages sent by leading retail brands over the past three years (2017–2019) to reveal insights on how to most effectively reach consumers during the holiday season.