At Braze (formerly Appboy), we’re focused on building the best customer engagement platform out there, supporting brilliant messaging experiences across devices, channels, and platforms. Find out what what we’ve been up to this month.
If you haven’t taken the past few months to prioritize planning for the holidays—well, you’re a bad elf. You definitely don’t want to miss out on the holiday rush, especially while other brands are busy trying to connect with your users. But not all is lost! There’s one big piece of the digital marketing puzzle that, if you use it just right, you can always rely on: your data.
At LTR 2018, we announced a new, precedent-setting piece of commissioned research, conducted by Forrester Consulting on behalf of Braze. We call it the Braze Brand Humanity Index. Introducing the study was Vice President and Principal Analyst at Forrester Research, Dipanjan Chatterjee, along with Braze President and Chief Customer Officer, Myles Kleeger.