Featured Braze Perspectives


The Emotional Moments that Drive Customer Engagement

From life-changing celebrations to the little moments in between, there are plenty of opportunities to connect with consumers all year long. Check out our infographic to discover how to drive customer engagement beyond the holidays.


The Consumer Engagement Show: In a Changing Landscape, Is It Time for CES to Rebrand?

Braze CMO Sara Spivey attended the annual Consumer Electronics Show (CES) in Las Vegas for the first time in over a decade. Here's what she found.

six pillars

The Six Pillars of Braze Alloys: Data Augmentation

In 2018, we launched Braze Alloys in order to simplify the process of creating a bespoke customer engagement ecosystem. When it comes to technology partners, our Braze Alloys partnership hub is built around six distinct categories—this week, we’ll be exploring Data Augmentation partners.


Under the Hood: The Nuts and Bolts of Using Braze with a CDP

Over the past few years, we’ve seen a significant increase in the number of Braze customers choosing to pair our platform with a CDP solution, which are intended to help companies unify and better manage data. Let's look into the how and why.


HelpAround Medical Uses Braze and Neura to Boost Retention by 60%

HelpAround, one of the first mobile health platforms for the $219B specialty drug industry, guides patients through complex treatments by streamlining a network of patient services into the palm of each patient’s hand. Using Braze and its tech partner, Neura, HelpAround was able to increase user retention rates by 60% and app engagement rates by 55%.


Email Must Knows: What's an Email Honey Pot?

Because honeypots are dispersed across the internet at random, it’s essential to practice good data hygiene. But what is a honeypot and how can you identify one?