Featured Braze Perspectives

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Email 101: Getting Started with Sending IPs and Domains

Email—it’s not the hottest, newest, sexiest customer messaging channel, but you know what? It gets the job done. If you want to do email right, you need to put real thought and preparation into ensuring that you’re laying the foundations for a successful email program, step by step. The first steps? Getting your sending IPs and domain situation figured out.

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March 2019 Product Update: Ask–Don’t Guess–How Customers Want To Engage

At Braze, we’re focused on building the best customer engagement platform out there. We’ve been busy at work to ensure that we deliver the best new features to our loyal customers; this month's new release include Google Cloud support, new email preference centers, direct mail integrations, and a lot more!

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Data Latency: What You Need to Know Right Now (Or Pretty Soon, Anyway)

As customer engagement becomes more and more data-driven, it’s increasingly important that all areas of your organization are up to speed on your data and how it’s being handled. But far too many brands aren't thinking seriously about data latency and what it means for their customer engagement efforts. Get the scoop here.

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Braze Recognized as Inaugural AWS Digital Customer Experience Competency Partner

Braze is proud to announce that our company has been named an AWS Digital Customer Experience (DCX) Competency Partner. Braze was recognized in the program’s new Marketing Automation division in connection with the Braze customer engagement platform’s ability to help brands build relationships with their audiences through relevant marketing and brand experiences across channels and platforms.

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Use Your Words: A Guide to the Braze Marketing Glossary

Marketing has a language all of its own. Sometimes, that can be hard to keep up with (how many acronyms can one person keep in their head, after all?) That's why we've built the Braze Glossary, your guide to all the letters, terms, and abbreviations you need to be fluent in marketing speak. Learn more in this article, then check out our glossary for yourself!

client stories

More than Just a Language App: How busuu Used Connected Content to Become a Supportive and Friendly Coach for Foreign Language Learners

Language app busuu wanted to take on the role of helpful, supportive coach, keeping its users on track for their Study Plans. Read on to see how dynamic personalization, cross-channel messaging, and some human empathy in campaign planning helped them get there (with great results, too!).