Featured Braze Perspectives

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5 Ingredients for a Successful Braze Canvas Recipe

Sometimes, it's not about the journey, but the destination. What if our marketing reflected that idea? Let’s take a look at five ingredients that you can mix into any Canvas to create the perfect customer journey.

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Email Must-Knows: What’s IP Cooling?

Having a good reputation is important. Being a trusted member of society makes it possible to do everything from borrowing money to finding a babysitter. Marked with a bad reputation, you’re not likely to receive much positive attention or to be invited to many dinner parties.

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Global Mobile Update: 3 Trends in Latin America for Mobile Marketers to Know

In 2018, mobile drove 27.5% of all retail sales in Latin America, totaling $14.62B. This growth has evolved in parallel with purchasing power, where the middle class is expanding regionally. Here are three trends mobile marketers need to watch.

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Braze Achieves AWS Retail Competency Status

Braze is excited to announce that our company is a part of the first ever Amazon Web Services (AWS) Retail Competency. Braze went through rigorous validation to ensure we’re aligned with AWS best practices for building the most secure and high-performing cloud infrastructure for retail industry applications.

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Mastering Black Friday: 4 Keys to Optimizing Customer Engagement During The Holiday Season

With billions of dollars in retail sales taking place every year during Black Friday and the Thanksgiving holiday weekend, brands need to seize every opportunity to get in front of consumers and make a real connection. To understand how customers engage with brands during the holidays, Braze analyzed the billions of messages sent by leading retail brands over the past three years (2017–2019) to reveal insights on how to most effectively reach consumers during the holiday season.

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How Hinge Drove 200% More App Engagement With Cross-Channel Messaging

In a sea of dating apps, it can be hard to make a lasting connection. Check out how Hinge increased click-through rates by 200% and drove higher app engagement with their recent campaigns.