It takes data, a cross-channel strategy, and the right consumer engagement platform to achieve the delicate balance of meaningfully engaging former customers without turning them off.
We’re living in a new world when it comes to access to nuanced customer data—if you’re gathering it, you should be using it. But if you use it in ways that aren’t relevant and don’t add value for your audience, you’re not going to see the positive impact that personalization can bring to your customer relationships and your bottom line.
At Braze, we’re fortunate to have some of the best brands in the world using our product to power brilliant experiences for their users. Those brands (and their users) deserve our best every single day—that's why we're proud to announce we've earned the NorthFace ScoreBoard (NFSB) Award for the second year in a row.