Featured Braze Perspectives

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How Ibotta Uses Personalization to Drive 8% Conversion Rates

To drive more value and app engagement, Ibotta uses Braze to send its users a customized shopping list every Friday. This personalized email helps drive a 15% open rate as well as an 8% conversion rate that is 2x higher than their previous campaign.

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How DraftKings Customizes Their Messaging With Liquid Personalization From Braze

What does it look like when you get personalization right? Well, DraftKings, a long-time customer of Braze, incorporates individualized content into their emails, push notifications and in-app messages—all using the Braze platform. Here's how they do it.

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Braze, Segment, and Amplitude: A Powerful Customer Engagement Trinity

For brands already leveraging Braze, Segment and Amplitude are two Braze partner solutions that— when used in conjunction with the Braze platform—enable marketing teams to collect consumer engagement data and optimize campaigns based on insights. Let’s take a look at what these partnerships make possible.

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The Marketer’s Perspective: Keeping Data Relevant with Torchie Awards Rising Star Paul Cater

At LTR 2019, Braze held our first-ever Torchie Awards. These awards recognize brands and individuals who have gone above and beyond when it comes to leveraging technology and forward-looking strategies to better engage and serve their audiences.

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What is a Win-Back Campaign, Anyway?

In today’s highly competitive customer engagement landscape, it’s a fact of life that some of the new users your brand acquires won’t stick around for the long haul. Brands have a variety of tools and tactics at their disposal to address this issue. One of the most popular? Win-back campaigns.

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The HIPAA Difference: How Braze Supports Thoughtful Engagement While Safeguarding Protected Health Information

Braze became HIPAA compliant to better support health and fitness brands and any other company working with Protected Health Information (PHI). Let’s take a look at why that matters and how we made it happen.