Featured Braze Perspectives

FORGE2020

FORGE 2020: Great Pause, Great Acceleration

2020 has tested us all. Braze Cofounder and CEO Bill Magnuson shares his perspective on how we can move ahead together for a stronger, brighter future of customer engagement.

FORGE2020

FORGE 2020: Brand Identity Theory

Join Dr. Americus Reed II, The Whitney M. Young Jr. Professor of Marketing, Co-Founder of Persona Partners as he challenges you to think about branding and brand loyalty in a whole new way.

FORGE2020

FORGE 2020: Venmo's Evolution Toward Expanded Value

One of the biggest challenges marketers face is demonstrating the value of their campaigns and strategies. Venmo Growth Marketing Associate Marisa Dunn reveals to Laura Naparstek, Product Marketing Manager, Braze how to achieve greater impact with data-driven insights and learnings.

FORGE2020

FORGE 2020: Data-Driven Decisions

Former NBA superstar and current VP, Data and Analytics for the Miami Heat Shane Battier used data and analytics to win games as a player, a mentality that helped him continue to win in his post-player career.

FORGE2020

FORGE 2020: Inequality in Technology

The problem is clear. 4th Ave Market Cofounder and CEO Salim Holder and Storm Ventures and BLCK VC Principal and Cofounder, Frederick Groce explore how to tackle the persistent, systemic inequities in the tech industry, while examining what stands in the way of simple solutions. Moderated by Erika Velazquez Alpern, VP, Marketing at Voice.

FORGE2020

FORGE 2020: Onboarding the HBO Max Way

First impressions matter. Learn how HBO Max designed an onboarding flow to retain more new customers, with segmentation, triggered cross-channel messages, and effective customer journey management when HBO Max Director, Campaign Management Christine Miller shares her story with Business Insider Reporter Ashley Rodriguez.