Featured Braze Perspectives


November 2018 Product Update: Embracing the Art of Marketing with Canvas Updates

At Braze (formerly Appboy), we’re focused on building the best customer engagement platform out there, supporting brilliant messaging experiences across devices, channels, and platforms. Find out what what we’ve been up to this month.


How we’re Making Braze for All

At Braze, we make diversity and inclusion a top priority, not just for our company’s success, but because we believe it’s the right thing to do. We strive for equal representation and parity of roles, and ensure that everything we do is inclusive for everyone.


The 8 Mistakes You’ll (Probably) Make With Your Holiday Data

If you haven’t taken the past few months to prioritize planning for the holidays—well, you’re a bad elf. You definitely don’t want to miss out on the holiday rush, especially while other brands are busy trying to connect with your users. But not all is lost! There’s one big piece of the digital marketing puzzle that, if you use it just right, you can always rely on: your data.


Customer Lifecycle Marketing 101: What It Is (and What You Need to Know)

Every moment in the customer lifecycle is a make-or-break moment. Make sure you’re adding value at every turn. For brands that just can't make that happen... well, there's a cost.

The EQ Issue

In Conversation: UX at Braze

Product Designer Liza Timmins and Success Team Lead Scott Dzialo talk user experience at Braze.

The Passion Issue

The Humanity Difference: Introducing the Braze Brand Humanity Index

At LTR 2018, we announced a new, precedent-setting piece of commissioned research, conducted by Forrester Consulting on behalf of Braze. We call it the Braze Brand Humanity Index. Introducing the study was Vice President and Principal Analyst at Forrester Research, Dipanjan Chatterjee, along with Braze President and Chief Customer Officer, Myles Kleeger.