We are pleased to announce that Gartner has once again named Braze a Leader in its analysis of 18 vendors in the second Magic Quadrant for Mobile Marketing Platforms. The report assesses vendors’ Ability to Execute and Completeness of Vision when it comes to supporting brands’ mobile marketing efforts.
In our opinion, mobile marketing automation at its best frees talented people to imagine and create communications that inspire customers to take action. Technology that leverages stream processing to experience the world as it happens enables timely personalization of messaging—and today’s customers appreciate having more conversational exchanges with the brands they value.
A growing ecosystem
Each successful, frictionless human experience delivered by brands on a smartphone or tablet takes place in an increasingly complex mobile marketing landscape. We believe that Braze Alloys, our growing group of 45+ technology partners, provides a significant advantage to businesses looking to tailor an agile tech ecosystem that can keep pace with industry evolution. This flexible approach to a customer engagement stack can, we think, eliminate concerns over wasted time during tech re-architecting or potential losses of historical data during solution switchovers.
True data agility calls for a business to pull in customer information from multiple digital touchpoints across a variety of channels and platforms, then curate the data so that insights about preferences and behavior can be gleaned at the individual level and used to deliver personally relevant messages. Data begins to lose its value as soon as it is generated. It is our belief that—with a modern mobile marketing platform like Braze—marketers can limit the risk of potentially alienating customer experiences...and capitalize on opportunities to strengthen customer relationships.
Mobile marketing software is only as good as its users. We at Braze are proud to support our customers’ creative and innovative approaches to lifecycle engagement. The brilliant experiences they build and send deepen their engagement with and understanding of their own customers. Sincere thanks: We couldn’t do it without you.
Gartner Magic Quadrant on Mobile Marketing Platforms, Mike McGuire & Charles S. Golvin July 17, 2019
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.