Mobile and digital culture has dramatically raised expectations around efficiency, accessibility, and convenience for consumers. But for brands seeking long-term loyalty, simply meeting immediate needs isn't enough. You need an engaging long-term conversation to achieve that, and to get there brands must communicate in natural, authentic ways that nurture genuine emotional connections with customers, and convey a kind of humanity.
This idea has always been front and center for Braze, and that’s why we’re proud and excited to share a powerful consumer survey that supports this idea, conducted by Forrester Consulting on behalf of Braze. We call it the Braze Brand Humanity Index [BHI]. In this study, you’ll find:
Today’s top global brands are sending tens of billions of messages per month to over 3 billion monthly active users (MAU) with Braze.
Thanks! We'll be in touch shortly.