Feature

At Braze (formerly Appboy), we’re focused on building the best customer engagement platform out there, supporting brilliant messaging experiences across devices, channels, and platforms. Find out what what we’ve been up to this month.

At Braze (formerly Appboy), we’re focused on building the best customer engagement platform out there, supporting brilliant messaging experiences across devices, channels, and platforms. What does that mean for you? That we’re constantly innovating and improving our product so that you never miss out on an opportunity to connect with your customers.

Here’s what we’ve been up to this month:

Lifecycle Engagement Orchestration

We know how important it is for you to have the detailed, nuanced tools to communicate with your customers on a personal level. We’ve added a number of features to our visual customer journey tool, Canvas, to give it even more flexibility and make it easier for brands to take an innovative approach to customer engagement.

Personalized, targeted messaging campaigns are key to creating relationships with customers that are authentic, meaningful, and long-lasting. Now we’ve made it possible to trigger personalized outreach not just based off of events but also off of changes in attributes. Basically not just what they do, but how your customers change.

For example, you can target users when they've reached a certain number of loyalty points to encourage them to start spending. Or trigger a message for users who have upgraded from a free account to a premium account. Our new feature enables you to add more sophistication to your strategy and precision to your message delivery.

If you’re looking to use personalized messages to keep customers engaged, timing is key. Whether your users are spread out across the country or across the globe, sending messages in their local time zone will give your approach consistency and ensure that you're reaching out to all customers at those optimal times of day, no matter where they live. That's why we've made it possible for you to send any of the messages in your cross-channel campaign at the correct local time zone—without hassle.

We also know that consistency is a strong part of creating those long-lasting relationships with your audience. To ensure you never miss a beat in your customer conversations, we’ve created Campaign Alerts to keep you posted on any drastic changes in your message send volume. Rest assured that you’ll be the first to know if an important campaign sends more or less messages than you expect.

Anything else?

Keep checking back here to stay up to date on releases, updates, and announcements now, and throughout the rest of the year.

Swati Teerdhala

Swati Teerdhala works in Product Marketing at Braze. In her free time, you can find her writing, reading, or eating her way through NYC.