Tangerine designs, builds, and operates an omnichannel enabler platform called Store360. Using data from the retailer's mobile app users, Store360 connects physical stores with online stores to improve in-store experiences for both consumers and store employees.

Store360 tracks and analyzes traffic and in-store engagement at physical stores by utilizing data points that include info from users of the brand's mobile apps. By integrating raw campaign and impression data from Braze into Store360 through Snowflake Secure Data Sharing, brands can now measure how their campaigns affect in-store engagement and store traffic.