Tangerine designs, builds, and operates an omnichannel platform called Store360. Store360 is an omnichannel enabler platform connecting physical stores with online stores to improve consumer and store employee in-store experience. Store360 tracks and analyzes physical store visit traffic, including retailers’ mobile app users and their in-store engagement.
The Braze and Tangerine integration allows you to integrate raw campaign and impression data from Braze into Store360 through Snowflake Secure Data Sharing. Brands can now measure the impact of these campaigns on physical store visits and in-store engagement.
|Store360 account||A Store360 account is required to take advantage of this partnership.|
|Braze account ID||Your Braze app group ID.|
|Matching user IDs||Your customer data in Store360 and Braze must have matching user IDs across the two platforms.|
Analyze campaign impact on physical store visit
Brands use Braze to send campaign messages to consumers to increase store visits. During the campaign, Store360 captures mobile app user visits identified by user ID.
Using Store360 Insight analytic capability, brands can visualize campaign impact details from messages sent and read (data from Braze) to who and how many recipients visited physical stores (data from Store360).
Step 1: Enable Snowflake Secure Data Share
Work with your Braze team to enable and configure Snowflake Secure Data Share.
Step 2: Configure Store360 to get Braze Data
Configure your Braze app group ID to your Store360 service account using the Store360 admin manager web console. This will request the Tangerine admin team to sync Braze data to Store360 using Snowflake Data Sharing.
Step 3: Integrate Store360 SDKs to mobile app
To track and analyze mobile app user store visits and in-store activities along with Braze campaign and impression data, you must integrate the Store360 SDK in your mobile app using the steps provided in the Store360 SDK install documentation. This documentation will be provided to you after signing a client contract between Tangerine Store 360.
Analyze Braze data in Store360
Take advantage of Snowflake secure data sharing to share your Braze raw campaign and impression data with Store360 Insight analytics, providing a full picture of users’ lifecycle and activities from online to offline.
For reference, here are all the Braze fields available to be incorporated into Store360 analytics. The details of this step are very customer-specific and require special configurations. Talk to your Store360 account manager or [email protected] to learn more.
Important information and limitations
Currently, the Store360 service is commercially available in Japan and Indonesia.
Tangerine is planning a Store360 product launch in the following countries in 2023.
- United States of America
There is a two-year retention policy for your Braze data for Snowflake data sharing.
Time lag in populating Braze event data
Braze events are processed with streaming technology and are available in near real-time. Generally, events are made available within 30 minutes of happening.