Snowflake delivers the Data Cloud — a global network where thousands of organizations mobilize data with near-unlimited scale, concurrency, and performance. Inside the Data Cloud, organizations unite their siloed data, easily discover and securely share governed data, and execute diverse analytic workloads.

Braze supports a bidirectional integration with Snowflake so you can maximize the value of your customer and campaign data. Quickly bring data into Braze with Cloud Data Ingestion; sync user attributes, events and purchases directly from Snowflake to use in Braze for personalization, segmentation, and even triggering campaigns. Then use Data Sharing to make Braze event data available directly in your Snowflake account.