The Simon AI Agentic Marketing Platform helps marketing teams achieve true 1:1 personalization. It combines a composable CDP with AI agents that operate directly in the Snowflake AI Data Cloud to act as a marketer's data and execution team.

With Simon AI, marketers start with their goals, and agents uncover hidden signals, activate live customer, business, and contextual data, and automate execution across channels. Brands like ASOS and SeatGeek trust Simon AI to launch campaigns faster, personalize at scale, and deliver measurable revenue growth.

By providing a marketer-friendly data asset upstream of Braze, Simon can ensure that our client’s Braze instance is populated with rich customer data to enable revenue-driving customer experiences. With Simon’s user-friendly segmentation tool, marketers can create data-rich audiences in Simon and then send them to Braze for use in their cross-channel campaigns. Additionally, clients who use Braze with Simon will have their Braze customer profiles maintained with complete and up-to-date data.