Open Loyalty is your loyalty technology partner, focused on delivering your KPIs through an API-first loyalty engine and gamified loyalty programs.

Every year, Open Loyalty helps generate $4B+ in revenue through gamified loyalty programs. Heineken, JTI, INTERSPORT, ALDO and other 100s of enterprises from 45 countries use Open Loyalty’s composable architecture to integrate engaging loyalty and gamification mechanics into their ecosystems efficiently, without the resource strain of building from scratch.

Open Loyalty integrates with Braze to facilitate the synchronization of customer loyalty data with marketing automation workflows. This connection allows Braze to ingest real-time loyalty attributes managed by Open Loyalty, such as current points balances, tier levels, and active coupons. Marketing teams can utilize this data within Braze to refine audience segmentation, configure triggering logic, and populate dynamic content across email, SMS, and push notifications.