Heap is the analytics solution for digital teams that makes it possible to understand customer behavior at scale with a complete view of the customer journey. Unlike legacy analytics tools that rely on manual event tracking and reliance on expensive engineering resources, Heap automates both data capture and insights generation, pointing to new opportunities only Heap can surface.

Marketers can seamlessly sync behavioral segments created in Heap to Braze for campaign targeting. Additionally, Heap can ingest events from Braze to enrich customer profiles and understand the efficacy of marketing campaigns on driving targeted user behavior.